“…There is, for instance, a close connection between drinking behavior and drinking stories (Tutenges & Sandberg, 2013), insofar as these drinking stories serve to transform distressing events into positive memories (Fjær, 2012). Studies on media coverage (Beccaria et al, 2015; Hellman & Room, 2015; Törrönen, Simonen, & Tigerstedt, 2015; Winter, 2016), social media (Dwyer & Fraser, 2016), classical literature (Allamani & Mattiacci, 2015), and film (Egerer, 2013; Room, 2015) demonstrate that storytelling and conceptualizations of substance use problems vary over time and place. Cross-cultural variations in media narratives are found to reflect basic beliefs and assumptions that societies hold about people with substance use problems (Beccaria et al, 2015; Hellman, Majamäki, Rolando, Bujalski, & Lemmens, 2015; Hellman & Room, 2015).…”