2016
DOI: 10.21511/ppm.14(2-1).2016.02
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Imagination of brand image for tourism industry

Abstract: The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework i… Show more

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Cited by 5 publications
(3 citation statements)
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“…In this study obtained that tourist came to several times to visit Sundarbans or other purposes, even in winter season tourist gather more and more. At present, it is very important to preserve the places and develop necessary infrastructures for attraction of travelers from different regions within the country and also from foreign countries (Latif, 2016). Some of them were stayed Sundarbans only for travelling, some for study or family tour; some of respondents for relaxation of personal purpose.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…In this study obtained that tourist came to several times to visit Sundarbans or other purposes, even in winter season tourist gather more and more. At present, it is very important to preserve the places and develop necessary infrastructures for attraction of travelers from different regions within the country and also from foreign countries (Latif, 2016). Some of them were stayed Sundarbans only for travelling, some for study or family tour; some of respondents for relaxation of personal purpose.…”
Section: Discussionmentioning
confidence: 99%
“…Infrastructure facilities were not adequate for this sector of the country. Accommodation facilities were not at satisfactory level at different tourist spots in Bangladesh (Latif, 2016). Some were highly expensive which were not affordable to both domestic and international tourist and some were in poor condition.…”
Section: Discussionmentioning
confidence: 99%
“…Tourism is one of the fastest growing industries in the world. Tourism can help to flourish economy of the Bangladesh by creating employment opportunities, where people directly or indirectly involved in this emerging sector (Latif et al, 2016). Bangladesh is a developing country with a lot of tourism potentials.…”
Section: Introductionmentioning
confidence: 99%