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The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptual paper, authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry

Sustainable Competitive Advantage plays a key role in evaluating the strategic performance of an organization. The purpose of this study is to contribute to the understanding of how Sustainable Competitive Advantage is developed and applied in evaluating the performance of a large local bank in Iraq. Due to lack of research work in this area of banking sector in Iraq, this study shall contribute to the knowledge on how banks in Iraq may apply the Sustainable Competitive Advantage and how they might turn strategic vision into potential performance. The use of the Sustainable Competitive Advantage developed here is limited to the very bank studied here; however, the approach could trigger off reflections among policy makers and other banks to start using the Sustainable Competitive Advantage. The customers tend to deal with the banks that are able to develop their banking services in distinctive way as well as wishing to respond quickly to the wishes of customers, especially if we know how much similarity there is between those services. Thus, the need is urgent for excellence as well as for achieving a competitive advantage compared to other banks. Yet, that cannot be done on the long term unless the bank has the ability to adapt to environmental variables in general and to customers desires in particular. This requires adopting a comprehensive strategy for the purpose of accommodating and amending the procedures for the provision of the service. Lately, plenty of banks are being brazen-out due to confronting considerable rivalry. This is mostly due to these banks failing to have the power of proposing for attractive offers or even having acceptable ties with customers of theirs. This paper aims at analyzing means that can help a bank securing an agile rivalry in a market that is always about competition and winning customers and business accordingly. According to what the discussion has brought up, the idea of sustainability is growing faster lately as a vital criterion marking the size of corporations react for challenges that bear a strategic core nature. According to the conclusion of the paper, there is a necessity for a bank to have the capability of overcoming the inertia of change as well as intersecting new opportunities of the relevant market.

In the banking sector, the conditions for creating a sustainable competitive advantage are specific. Moreover, innovation is not protected, new products or new sales methods are easily imitated. Organizational environment that will support the Empowerment Strategies is needed for the realization of Sustainable Competitive Advantage and for ensuring sustainability. Therefore, Sustainable Competitive Advantage is directly associated with the Motivation Factors and the Empowerment Strategies of the employee who will perform the Sustainable Competitive Advantage. According to the findings of the research, hierarchy culture negatively affects all types of Sustainable Competitive Advantage. Empowerment positively Impacts Sustainable Competitive Advantage. Moreover, it was observed that empowerment played a moderating role in the manner it would reduce the negative effects of hierarchy culture on Sustainable Competitive Advantage. The most important recommendation this study provides are Strengthening the development of organizational policies and procedures related to pushing towards achieving competitive advantage in Banks in Iraqi.

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