“…In other words, we viewed the data from a theoretical perspective, rather than descriptively, and identified “umbrella” categories that connected the codes conceptually (Tracy, 2013, p. 195). For example, the grouping of concepts related to the emergent theme of American leadership became the second‐level code, “Leading the Way,” while concepts related to economic prosperity and clean energy were coded as “Clean Energy Utopia” and those related to safeguarding future generations, as “Transgenerational Trust.” Ultimately, these leads were connected to rhetorical literature dealing with economic rationality (see, e.g., Aune, 2008), morality (see, e.g., Condit, 1987; Lakoff, 1995; Rhodes & Hlavacik, 2015), and strategic ambiguity (see, e.g., Burke, 1969; Eisenberg, 1984; Ivie, 2011). Following these leads, among others, eventually led to identifying polysemy, or attaching different fundamental understandings to a single, unifying message (Ceccarelli, 1998), as one of Obama's key rhetorical strategies for rationalizing his administrative action related to climate policy.…”