“…This paper, therefore, suggests complementing discourse analysis with imagolocial approaches from the field of literary criticism. Literary imagology as pioneered by Hugo Dyserinck, Manfred S. Fischer, Waldemar Zacharasiewicz, and others, has moved well beyond the descriptive reconstruction of how members of one culture perceived other countries, regions and peoples (Beller, Agazzi, & Calzoni, 2006;Dukić, 2012;Fischer, 1981;Zacharasiewicz 2010). Rather, they are systematically asking for the notions of the self not only written into but also constructed by the very representation of other countries, regions and peoples.…”