This opinion article intends to address the emergence of what will, potentially, be a central concept in a very near future, that of Society 5.0, and that emerges politically as a (con)sequence of the implementation of the concept of Industry 4.0. By proposing a deepening of the potential of the individual-technology relationship in fostering the improvement of the quality of life of all people through a super-intelligent society, Society 5.0 is an extremely recent concept as a guide for social development and that can have a profound impact on societies at all levels, such as in terms of the quality of life and sustainability. This presentation is based on very recent publications, but it also has a prospective component, which always generates some indeterminacy and uncertainty. Also for this reason, this contribution seeks, above all, to help in this very urgent and necessary discussion. Keywords: society 5.0; industry 4.0; social development; sustainable innovation 2. Industry 4.0 Industry 4.0 is very often regarded as somehow a fourth industrial revolution due to the profound effects it brings