Immersive virtual reality in the age of the Metaverse: A hybrid-narrative review based on the technology affordance perspective

Dincelli, Ersin; Yayla, Alper

doi:10.1016/j.jsis.2022.101717

Cited by 262 publications

(137 citation statements)

References 193 publications

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“…There is no consensus regarding the conceptual approach to the metaverse, given the complexity of the phenomenon (Guo;Gao, 2022;Smart;Cascio;Paffendorf, 2007) and the many different technologies available (Ning et al, 2021;Rauschnabel et al, 2022a). Clarification of the concept and technology is therefore necessary (Dincelli;Yayla, 2022).…”

Section: Metaverse: Definition and Characteristicsmentioning

confidence: 99%

“…The metaverse is a "parallel universe" (Lv et al, 2022) that uses many different technologies. The existence of terms like augmented reality (AR), virtual reality (VR), mixed reality (MR) and Web 3.0 complicate the comprehension of the phenomenon for both professionals and scholars (Rauschnabel et al, 2022b;Riar et al, 2022), and thus technological clarification is necessary (Dincelli;Yayla, 2022).…”

Section: Metaverse Technologiesmentioning

confidence: 99%

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Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication

Pereira

Sánchez-Amboage

Membiela-Pollán

2023

EPI

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The metaverse is the conjunction and optimization of the possibilities of the Internet and technology at their best. It is a consequence of the development and evolution of digital society. Technological innovation, fundamentally oriented toward virtual reality, augmented reality, and mixed realities, contributes significantly to the creation of a solid foundation on which to build an entire universe of virtual worlds. This is a universe that, in turn, requires the creation of backbone content for narratives that attract and retain users by capturing their attention to promote a specific ecosystem that transfers the activities of the real world to a virtual one, either projected or recreated. This research is based on a systematic review of 402 articles and a qualitative analysis of 125 publications. It examines the trends in technology, application, and methodology pertaining to the metaverse in the social sciences field, namely marketing and communication and neuroscience, areas that contribute to the understanding of the social dimension of the metaverse phenomenon. Although there is abundant academic literature on the metaverse in computer science, this is not the case in the aforementioned disciplines. Given that the metaverse is destined to become the next Internet revolution, there is a race among countries and brands to position themselves within it, which is expected to intensify in the coming years. The metaverse can contribute to a wide variety of applications of a social nature, which is why it is a highly competitive tool for nations, companies, and academia, as well as the public and private media. The results indicate a technological transformation proposing a future that includes neuro-technologies based on brain–computer interfaces and the metaverse as the setting. This will occur alongside the solidification of the virtual ecosystem thanks to the emergence of digital natives and Gen Z, as well as the convergence of many different technologies and immersive and participatory content, in which the consumer is the provider, owner, and beneficiary.

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Section: Metaverse: Definition and Characteristicsmentioning

confidence: 99%

Section: Metaverse Technologiesmentioning

confidence: 99%

Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication

Pereira

Sánchez-Amboage

Membiela-Pollán

2023

EPI

View full text Add to dashboard Cite

show abstract

“…Concept and framework of the metaverse should be clearly defined. Despite the swift progress achieved in the study of the metaverse, its conceptualization is still uncertain, and boundaries need to be drawn in the metaverse when considering the application scenarios (Dincelli et al, 2022;Mystakidis, 2022;Seidel, Berente, Nickerson, & Yepes, 2022;Yung, Le, Moyle, & Arcodia, 2022). People may think about virtual games when talking about the metaverse, but that can be an incomplete and shortsighted way to discuss the issues at stake (Hollensen, Kotler, & Opresnik, 2022).…”

Section: Metaverse Concept and Frameworkmentioning

confidence: 99%

Exploring the metaverse in the digital economy: an overview and research framework

Cheng

Zhang²,

Fu³

et al. 2022

JEBDE

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PurposeMetaverse is a virtual application spawned by digital technology that is becoming increasingly relevant to our lives. However, for the opportunities created and challenges posed by the metaverse, its important elements and future evolution trend remain largely unknown. Thus, this paper aims to understand the current status of metaverse research and its future research directions.Design/methodology/approachBased on the analysis of the literature data on the metaverse both in English and Chinese using Latent Dirichlet allocation (LDA) topic modeling and bibliometrics, this study discussed the related research and development trend of the metaverse. The authors first defined the concept of the metaverse and analyzed 1,378 English articles from seven publishers and 590 Chinese articles from the CNKI database. Following that, the authors summarized three important themes from the current studies: virtual world, metaverse technologies and metaverse applications. Finally, a framework of future directions on metaverse research was proposed.FindingsThe review found that during the rapid development of the metaverse, opportunities and challenges coexisted. In the virtual world, metaverse technologies drive the implementation of application scenarios, and in turn, applications promote the improvement of technologies. The interrelationship between technology and application lays the foundation for the development of the metaverse. Future metaverse research will generate different research directions.Originality/valueThis review provides a valuable, systematic perspective for individuals who want to understand the metaverse. The conceptual framework on metaverse research proposed in this paper offers a comparison of literature analysis from domestic and international perspectives and brings new insights into the development of the metaverse.

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“…The metaverse is a virtual-reality world depicted as a planet-encircling market where virtual real estate can be bought and sold. The term was coined by Neal Stephenson in his 1992 novel Snow Crash to describe a virtual world in wide use in his imagined future [5].…”

Section: Introductionmentioning

confidence: 99%

“…The term was coined by Neal Stephenson in his 1992 novel Snow Crash to describe a virtual world in wide use in his imagined future [5]. In the broadest terms, it's a virtual space that is graphically rich and owns some level of verisimilitude.…”

Section: Introductionmentioning

confidence: 99%

Security Risks of the Metaverse World

Jaber

2022

Int. J. Interact. Mob. Technol.

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An interesting paradigm is a metaverse which represents the next generation of using the internet to improve human lives and provide a new way to communicate by building a system that let the user represented by their avatar to work, socialize and play virtually by integrating multiple technologies such as blockchain, artificial intelligence as well as virtual and augmented reality. However, this may preserve many problems related to the security and privacy of the system user starting from data breaches to identity theft, in this paper an overview of the metaverse world and the architecture that connects the virtual to the real world and discuss the main security and privacy risks within the Metaverse world

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Immersive virtual reality in the age of the Metaverse: A hybrid-narrative review based on the technology affordance perspective

Cited by 262 publications

References 193 publications

Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication

Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication

Exploring the metaverse in the digital economy: an overview and research framework

Security Risks of the Metaverse World

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