Big data analytics (BDA) and artificial intelligence (AI) may provide both bright and dark sides that may affect user participation in ridesharing. We do not know whether the juxtaposed sides of these IT artifacts influence users' cognitive appraisals, and if so, to what extent will their participative behavior be affected. This paper contributes to the IS research by uncovering the interplay between the dark and bright sides of BDA and AI and the underlying mechanisms of cognitive appraisals for user behavior in ridesharing. We performed two phases of the study using mixed-methods. In the first study, we conduct 21 semi-structured interviews to develop the research model. The second study empirically validated the research model using survey data of 332 passengers. We find that the usage of BDA and AI on ridesharing platforms have a bright side (usefulness, "the good") but also a dark side (uncertainty and invasion of privacy, "the bad and the ugly"). The bright side generates perceived benefits, and the dark side shape perceived risks in users, which discount the risks from the benefits of using the ridesharing platform. Privacy control exerts a positive effect on the perceived benefits to encourage individuals to use the ridesharing platform.
Purpose
Because of the COVID-19, the digital transformation of global hospitality and tourism speeds up. This paper aims to provide comprehensive frame of the digital transformation for further hospitality and tourism research.
Design/methodology/approach
Through conducting a critical review of the impact of COVID-19, the current situation about the application of digital technology and digital transformation in hospitality and travel, this study used a qualitative approach to present the viewpoints.
Findings
This research presents a theoretical research framework for the hospitality and tourism about digital transformation, including possible directions, contexts and methods. It highlights the importance of digital transformation, and further proposing specific research topics.
Research limitations/implications
This research brings valuable implications and guidance for future research from the aspects of key research streams, research context and methodological approaches in hospitality and tourism about digital transformation.
Originality/value
This paper supplies existing critical reviewed research through paying attention to the digital transformation approach in hospitality and tourism, providing research guidance technically to the industry of hotels and travel.
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