Impact of a financial incentive scheme on purchase of fruits and vegetables from unorganised retailers in rural India: a cluster-randomised controlled trial

Evaluating novel methods of enhancing the impact of financial incentives on household nutrition in developing nations

“…Nutrition programmes that use financial incentives to encourage the purchase of healthier foods are a popular solution for malnutrition and fostering nutrition security in developing countries. A study conducted in the Indian state of Telangana by Kinra and colleagues 1 showed that a financial incentive scheme is effective in increasing the purchase of fruits and vegetables. However, the authors fail to consider crucial factors that could impact their effectiveness.…”

Evaluating novel methods of enhancing the impact of financial incentives on household nutrition in developing nations – authors’ reply

“…In our study 1 published in The Lancet Regional Health — Southeast Asia , we used a cluster randomised trial design to evaluate the effectiveness of a financial incentive intervention for increasing purchase of fruits and vegetables in a rural context in southern India. In this Correspondence, we reply to the concerns raised by Krishnan and colleagues.…”