Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition

Mehmood, Shahid; Gulzar, Amir

doi:10.31703/gssr.2021(vi-ii).07

Cited by 2 publications

(2 citation statements)

References 41 publications

(66 reference statements)

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“…This indicated that the higher the level of emotional intelligence among individuals, the better the psychological well-being of the individual. This is consistent with a study conducted by Mehmood and Gulzar et. al (2014), on the relationship of emotional intelligence to adolescent psychological well-being, who found a significant positive relationship between emotional intelligence variables and psychological well-being.…”

Section: Introduction and Literature Reviewsupporting

confidence: 94%

The Effect of Emotional Intelligence on Employees’ Psychology Well Being: Altruism As A Moderator

Adnan¹,

Abdullah²

2022

IJARBSS

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This study aimed to investigate the influence of emotional intelligence on employee psychological well-being with altruism as a moderator. This study was a cross-sectional study using quantitative methods, through the distribution of questionnaires. A total of 194 respondents were selected among employees of a government agency in Malaysia. The USM Emotional Quotient Inventory (USMEQ-i) was used in this research to measure emotional intelligence, The Psychological General Well-Being Index (PGWBI) was used to measure psychological wellbeing and Adapted Self-Report Altruism Scale was used to measure altruism. The results showed that emotional intelligence has an influence on psychological well-being of employees positively and significantly. However, the results found that altruism did not moderate the relationship between emotional intelligence with psychological wellbeing of employees.

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Section: Introduction and Literature Reviewsupporting

confidence: 94%

The Effect of Emotional Intelligence on Employees’ Psychology Well Being: Altruism As A Moderator

Adnan¹,

Abdullah²

2022

IJARBSS

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“…Children's insights about the brands, purchase intention and request to their parents for purchase are significantly influenced by attractive advertisement messages (Mehmood, 2021); Van Reijmersdal, Rozendaal, ESmink, Noort and Buijzen, 2017.) Therefore, it is obvious that the positive attitude towards the product's advertisement leads to like the product (Mortimer, 2008).…”

Section: Advertising Appeals and Children Commercialsmentioning

confidence: 99%

Indomie Television Commercials and Children Choice of Indomie Noodles: A Theoretical Perspective

Okorie¹,

Udeze²,

Oyeleke³

et al. 2022

IJIRMMCS

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This paper examined television commercials and children choice of indomie noodles. The purpose of the study was to find out how television commercial influences children to put pressure on parents to purchase the product for them. The study employed critical literature review method to appraise extant literature on television commercials and children’s demand for Indomie noodles. Two theories were used to anchor the study: persuasive theory and attitude change theory. Findings from the study showed that TV commercials that are well packaged motivate children’s demand for the advertised product; TV commercials make children to put more pressure on parents to buy the product for them; it is an important marketing strategy that works when producers of children foods make use of it at strategic time. Based on the findings, we recommended that TV commercials related to Indomie instant noodles in particular should be aired at the time children are back from school so as to make the children view it and request their parents to purchase the product for them; the commercials should also say what the product is in terms of quality and taste. The paper concludes that Television commercials is key to increasing the market demand for Indomie instant noodles, hence the producers of Indomie instant noodles should not look at the short term signals of improved sales

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Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition

Cited by 2 publications

References 41 publications

The Effect of Emotional Intelligence on Employees’ Psychology Well Being: Altruism As A Moderator

The Effect of Emotional Intelligence on Employees’ Psychology Well Being: Altruism As A Moderator

Indomie Television Commercials and Children Choice of Indomie Noodles: A Theoretical Perspective

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