“Impact of Branding Strategies on Consumer Buying Behavior in FMCD Industry”

M.Si,; Kapoor, Ms. Mansi

doi:10.9790/487x-1614126135

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Consumer Buying Behavior1

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2017

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“…Consumer behavior is absolutely one of the most crucial aspects in marketing research (Suman & Mansi, 2014). Solomon (1999) gave a definition of consumer behavior as "the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires."…”

Section: Consumer Buying Behaviormentioning

confidence: 99%

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

Luong¹,

Vo²,

Lê³

2017

IJRSM

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Along with the increasing needs of beauty and personal care in modern life, cosmetics become more and more necessary for not only women but also men all over the world. Based on the papers with relevant theories and literature included, this study gave an overview of the impact of extrinsic cues related to cosmetic products such as brand, price and country-of-origin (COO) on female consumers, and also the cosmetic industry in Vietnam. The results may help generate a possible model or basis for the future research on consumer behavior.

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Section: Consumer Buying Behaviormentioning

confidence: 99%