Impact of Consumer Environmental Concern in the Post-corona Era on Purchase Intention of Environmentally Friendly Cosmetics with Awareness of Sustainability Management Activities from Cosmetics Companies as a Medium

Abstract

Purpose: In this study, we aim to understand the structural correlation between consumer environmental concerns in the post-corona era and its impact on both purchase intention for environmentally friendly cosmetics and the perception of sustainability management activities practiced by cosmetics companies. Method: A survey was conducted from February 21 to 27, 2021, targeting adults who use cosmetics. Out of 371 samples, 334 valid samples were analyzed using the SPSS 18.0 program, and the reliability and validity were verified with Cronbach's α. Results: It was found that environmental concerns from consumers had a significant influence on the intent to purchase environment-friendly cosmetics and on awareness of sustainability management activities implemented by cosmetic companies. Conversely, awareness of sustainability management activities significantly impacted the purchase intention for environment-friendly cosmetics. It was also discovered that perception of sustainability management activities played a huge mediating role in consumer environmental concern by influencing cosmetics purchase intention. Overall, environmental concern, awareness of sustainability management activities practiced by companies, and purchase intention grew parallel with the age of the group. The analysis showed that awareness of corporate sustainability management activities had an indirect effect in all age groups between 20 and 60 years old. Conclusion: Consumer environmental concerns in the postcorona era have impacted awareness of sustainability management activities by cosmetic companies while simultaneously affecting the purchasing of environmentfriendly cosmetics. Per this awareness, cosmetic companies should seek to implement a sustainability management stratagem that satisfies both, the company and consumers.

A popularization of curation service for dermatological condition in Republic of Korea

“…In particular, the change in the manufacturing industry will be the most noticeable. Cosmetics companies are also greatly affected by these changes, and COVID‐19 is changing women's interest in makeup and trends 10 . Therefore, it will be very meaningful at a time when it is necessary to establish a response strategy for the beauty industry to examine women's interest in makeup and the status of cosmetics use through empirical analysis in the COVID‐19 era 11 .…”

“…Cosmetics companies are also greatly affected by these changes, and COVID-19 is changing women's interest in makeup and trends. 10 Therefore, it will be very meaningful at a time when it is necessary to establish a response strategy for the beauty industry to examine women's interest in makeup and the status of cosmetics use through empirical analysis in the COVID-19 era. 11 In recent years, the sensitivity and interest in health for lifestyle of health and sustainability (LOHAS) have increased due to the aftermath of coronavirus infections and the strengthening of the efficiency of individual genetic tests, and more consumers are looking for customized cosmetics.…”

The Impact of ESG (Environmental, Social, and Governance) Factors and Eco-Friendly Trends on the Beauty Industry: A Big Data Analysis of the Past Year

“…이에 따라 뷰티 업계에서는 친환경 제품과 친 환경 생산 방식의 개발이 필요하다(Kim & Lee, 2019;Shin, 2015).사회적인 측면에서는 뷰티 업계가 소비자의 건강과 안전에 큰 영향을 미침으로써 제품 안전성과 품질, 동물 실험 반대, 공 정 무역 등의 사회적 책임을 다해야 한다. 소비자들은 브랜드 가 사회적 가치와 윤리적인 원칙을 준수하는지에 대한 큰 관심 을 두고 있다(Kim & Bae, 2021).거버넌스 측면에서는 뷰티 업계의 투명한 경영 체제, 윤리적 인 비즈니스 실천, 다양성과 포용성 등이 중요하다. 이는 기업 의 신뢰도를 높이고 지속 가능한 성장에 기여한다(Lee, 2022).ESG 요소들은 뷰티 업계에 대한 투자 결정에도 영향을 미치 며, 기업의 장기적인 가치 창출 능력과 리스크 관리 능력을 평 가하는 데 도움을 준다(Lee & Kim, 2021).…”

Effect of Bio Cosmetic Brand Equity on Brand Loyalty and WOM Intention

“…기능성 화장품 천연 시장이 급속도로 성장하고 경쟁이 치열해짐에 따라 화장품 기업들은 소비자들에게 자사 브랜드에 대한 인지도나 좋 은 이미지와 같은 브랜드 자산을 구축하기 위해 다양한 전략을 전개 하고 있다 (Kim & Bae, 2021). 소비자 관점에서의 브랜드 자산은 기 http://dx.doi.org/10.20402/ajbc.2022.0040 업이 제공하는 제품과 서비스로 인해 얻게 되는 유형, 무형 자산의 총합으로 소비자가 브랜드에 대하여 인식하는 자산 가치를 뜻한다 (Choi & Choi, 2021).…”