Impact of eight dimensions on the business of specialty coffee shop

Wei, Chiu‐Chi; Chiu, Chin-Hsin; Wei, Suz-Tsung; Wei, Chiou-Shuei

doi:10.17261/pressacademia.2019.1023

Cited by 4 publications

(2 citation statements)

References 27 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…There are factors that affect consumer experiences of specialty coffee. However, few studies explore factors that influence consumers' experiences of specialty coffee in Taiwanese urban coffee shops (Liu et al, 2019;Wann et al, 2018;Wei et al, 2019).…”

Section: Theoretical Framework and Literature Review 21 Theoretical F...mentioning

confidence: 99%

An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops

Opoku

Tham²,

Morrison³

et al. 2022

BFJ

View full text Add to dashboard Cite

PurposeThe main aim of this research was to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. The theoretical framework on experience co-creation in food and wine consumption by Carvalho et al. (2021) was employed to explore the dimensions of specialty coffee shop experiences and specialty coffee consumer revisit intentions.Design/methodology/approachUsing the interpretivist epistemology, this research explored these factors from the perspectives of customers, coffee shop baristas, and managers and owners to better understand consumer behaviour in the context of urban coffee shops. In-depth interviews were employed to collect data to obtain first-hand, emic perspectives.FindingsThe notion of specialty coffee and its experiencescape were examined in the context of a region of tea-dominated landscapes. This research highlighted the significance of baristas as agents of coffee connoisseurship, being able to introduce the beans and the art of coffee making to customers in active ways. The findings amplified that olfactory encounters triggering a myriad of senses are crucial to the specialty coffee experiencescape.Originality/valueThis is among the first studies to explore the driving factors for customer visits and revisit intentions to urban coffee shops. The findings point to greater sophistication and engagement in-person and online for urban coffee shops. More importantly, the olfactory encounters differed for solo and group customer.

show abstract

Section: Theoretical Framework and Literature Review 21 Theoretical F...mentioning

confidence: 99%

An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops

Opoku

Tham²,

Morrison³

et al. 2022

BFJ

View full text Add to dashboard Cite

show abstract

“…Hence, a plethora of studies have been done to unpack and dissect different aspects of coffee scholarship. These extant studies include but are not limited to exploring experiencescape dimensions and revisiting intentions (Opoku et al , 2023); factors influencing consumer experiences of specialty coffee (Carvalho and Spence 2019, 2021; de Sousa et al , 2020; Liu et al , 2019; Wann et al , 2018; Wei et al , 2019); consumer preference for locally grown specialty coffee (Wann et al , 2018); and profiling of Brazilian specialty coffee consumer (Guimaraes et al , 2019). Though the bulk of extant literature provides a nuanced understanding of the emerging research stream on specialty coffeescape, an apparent lacuna and research paucity exist concerning socio-cultural contexts and economic indicators (e.g.…”

Section: Introductionmentioning

confidence: 99%

Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan

Wang,

Opoku,

Tham

2024

View full text Add to dashboard Cite

Purpose This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan. Design/methodology/approach Samoggia and Riedel’s (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner. Findings The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumption – where café experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts. Originality/value This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers’ behavioural patterns, which has been largely implicit within consumer behaviour scholarship.

show abstract

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Mohammed

2024

Innovative Marketing

View full text Add to dashboard Cite

Drawing on the Theory of Planned Behavior, this study aims to investigate the factors that influence consumers’ purchasing behavior towards Saudi coffee product. Additionally, it seeks to examine the moderating role of consumer ethnocentrism on the relationship between purchase intention and actual purchasing behavior of young consumers. The target population consisted of young consumers in Saudi Arabia who had previously consumed Saudi coffee product. Data were collected through an online survey using Google Forms in February 2024. The sample size comprised 386 respondents, 18-34 years old (with 52.8% of males and 47.2% of females). To assess the hypothesized model, the collected data underwent an analysis using Partial Least Squares Modeling approach. The results indicated that social media marketing activities depict high effect on intention of young consumers to purchase Saudi coffee product. Additionally, subjective norms, attitude, hedonic value, perceived behavioral control, and utilitarian value demonstrate a significant effect on customers’ intention to purchase Saudi coffee product. Furthermore, the results confirmed the moderating role of consumer ethnocentrism in the relationship between young consumers’ purchase intentions and their actual purchasing behavior toward Saudi coffee product. AcknowledgmentThis research was funded by the “Saudi coffee grants” program offered by the Saudi Ministry of Culture. All opinions expressed herein belong to the researchers and do not necessarily reflect those of the Ministry of Culture.

show abstract

Impact of eight dimensions on the business of specialty coffee shop

Cited by 4 publications

References 27 publications

An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops

An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops

Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Contact Info

Product

Resources

About