Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations

Amalia, Rizki; Yahya, Afrida; Nurhalis, Nurhalis; Idris, Sofyan; Mahdi, Sayed; Putra, Teuku Rolli Ilhamsyah; Sartiyah, Sartiyah

doi:10.2991/agc-18.2019.105

Cited by 8 publications

(8 citation statements)

References 5 publications

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“…According to recent study, travellers with a good attitude are more likely to make travel arrangements to a destination. (Chin et al, 2015;Amalia et al, 2018;Gosal et al, 2020). The findings in this study resulted in a relationship between attitudes and behavioural intention is consistent with previous studies.…”

Section: Discussion and Implementationssupporting

confidence: 92%

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Riestyaningrum

Pashaev

Simone

et al. 2021

Advances in Hospitality and Tourism Research (AHTR)

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Wuhan was discouraged over time as a tourist destination after the COVID-19 pandemic spread around the world. This unique and unexpected situation, particularly affected foreign students' behaviour, urging them to avoid the well-known Chinese tourist spot, notoriety recently tainted by the spread of the epidemic around the world. The objective of this research is to determine if there are any direct and indirect impacts of destination image on behavioural intention through attitude. Based on an online survey of 385 participants were analysed using path analysis through a nonprobability, convenience-sampling approach. Findings suggest that: (1) destination image is directly associated with attitude; (2) attitude is directly associated with behavioural intention; (3) destination image is directly associated with behavioural intention; (4) destination image is indirectly associated with behavioural intention through attitude. The outcome of this research will therefore a contribution to decisionmaking process managers of tourism destinations so that they can manage their business in the best possible way to accommodate the post-pandemic situation.

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Section: Discussion and Implementationssupporting

confidence: 92%

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Riestyaningrum

Pashaev

Simone

et al. 2021

Advances in Hospitality and Tourism Research (AHTR)

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“…Marketers can take the opportunity on the platform to improve product/service quality, innovation and product characteristics in the future, installing trust in the minds of consumers, which can affect purchasing intentions (Abubakar 2016). Based on the research from Amalia et al (2019), e-WOM also has a positive and significant effect on tourist attitudes and intentions to travel to Banda Aceh (Islamic tourist destinations) due to information spread on social media about Banda Aceh. As expressed by Jalilvand and Samiei (2012), e-WOM also influences brand image and purchase intention.…”

Section: Literature Reviewmentioning

confidence: 99%

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

Setiawan

Purbadharmaja

Widanta

et al. 2021

OIR

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PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

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“…(Park et al, 2011). Some of the most common perspectives are linked to analysing the impact of eWOM on tourists' attitudes and intentions to visit a destination (Ladhari & Michaud, 2015;Amalia et al, 2018), tourists' motives for engaging in eWOM (Bronner & Hoog, 2011;Akyuz, 2013;Khan & Khan, 2016), the impact of eWOM on tourists' destination choice (Jacobsen & Munar, 2012;Jalivand & Samiei, 2012), motivations for sharing tourism experiences via eWOM (Munar & Jacobsen, 2014) and factors influencing eWOM effects (Park, Yao & Kang, 2011). If we take into account all of the above, we can better understand why the electronic word of mouth, or eWOM, keeps on inspiring many marketers and researches to keep on exploring it from several different perspectives.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Given that eWOM has a considerable role in influencing and forming attitudes and behavioural intentions (Amalia, 2018), and yet it is insufficiently researched in cultural tourism, the purpose of this research is to identify the main reasons that influence cultural tourists to use e-WOM as a source of information about Montenegro. Understanding this basic question means understanding the initial driving force that attracts cultural tourists to choose this means of information, taking into account that they have an abundance of alternative ways of gaining information about a destination (e.g., catalogues, video contents, tour operator materials, etc.)…”

Section: Introductionmentioning

confidence: 99%

Factors that influence cultural tourists to use e-WOM before visiting Montenegro

Petronijević¹,

Janicic²

2021

Ekonomika

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Aiming to expend the existing knowledge regarding behavioural patterns of cultural tourists who are visiting Montenegro, the purpose of this research is to identify the main reasons that motivate cultural tourists to use e-WOM as a source of information about this destination. To fulfil this task a structured questionnaire was designed and a field research was carried out during 2019 among 376 cultural tourists who used e-WOM to gain more information about Montenegro. Twenty seven indicators were identified and grouped in three groups of factors of influence which were examined using one-way analysis of variance and independent sample T-test. Besides the respondents 'personal attitude, the research shows that certain demographic characteristics and the respondents' country of origin influenced their propensity in using e-WOM prior to visiting this destination. By identifying concrete reasons why cultural tourists use e-WOM, this study offers insights that can be useful in designing future destination marketing strategies.

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Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations

Cited by 8 publications

References 5 publications

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

Factors that influence cultural tourists to use e-WOM before visiting Montenegro

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