Impact of environmental CSR on firm’s environmental performance, mediating role of corporate image and pro-environmental behavior

Luo, Haiyan; Xiao-e, QU

doi:10.1007/s12144-022-04231-3

Cited by 9 publications

(5 citation statements)

References 84 publications

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“…Also, organisational pride was utilized as a mediator. In the future, other mediators and moderators can be used, like environmental commitment [55] and green psychological climate [56] as moderators and corporate image [57] as a mediator. Future research may also examine the impact of internal and external CSR communication, as this study was limited to internal communication.…”

Section: Discussion Implications and Future Researchmentioning

confidence: 99%

CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus

Fatima,

Badar,

Waqas

et al. 2023

Sustainability

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Corporate Social Responsibility (CSR) has many positive outcomes, yet how and when its impacts employees’ green behaviour is still to be examined. This research tested the effect of CSR initiatives on the Task Pro-environmental behaviour (TPB) of employees via the mediating role of organisational pride. Moreover, the role of CSR communication was considered as a moderator in CSR and pride relationships. The study was based on two theories: Social Identity Theory and Signalling Theory. The investigation was quantitative and based on the data collected at three points of time, i.e., T1 = CSR and internal CSR communication, T2 = organisational pride, and T3 = TPB with a one-week time lag from banking sector employees. 500 questionnaires were distributed, of which 361 responded, forming a response rate of 72.2%. The analysis was done using PROCESS mediation and moderation models. The results affirmed a positive relationship between CSR and organisational pride and also its subsequent impact on TBP. The moderating role of internal CSR communication between CSR and organisational pride was also supported. In addition, the indirect moderating role of internal CSR communication was also established between CSR and TPB via organisational pride.

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Section: Discussion Implications and Future Researchmentioning

confidence: 99%

CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus

Fatima,

Badar,

Waqas

et al. 2023

Sustainability

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“…It is becoming more crucial for businesses to adopt CSR practices in today's fast‐paced society where large‐scale production activities can have significant social and environmental impacts. Customers are more likely to back businesses that are dedicated to sustainable production methods and are open about their social and environmental impact (Luo & Qu, 2023). Companies that prioritize CSR practices may benefit from customer loyalty which encourages them to continue making investments in sustainable practices (Safeer & Liu, 2023).…”

Section: Discussionmentioning

confidence: 99%

Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion

Yuan,

Shahzad,

Waheed

et al. 2023

Corp Soc Responsibility Env

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Corporate social responsibility (CSR) significantly bolsters brand loyalty by demonstrating a company's commitment to societal and environmental well‐being. This article investigates the link between brand loyalty based on consumer perception and CSR. The study looks at the effects of unfavorable perceptions of CSR initiatives and how emotional contagion affects brand loyalty. The results emphasize the importance of CSR and how it influences consumer attitudes toward brands. To this end, this study particularly targeted young consumers for adopting a sample of this study. The findings reveal that brand disloyalty can be caused by negative attitudes toward a company's CSR initiatives, and brand perception can amplify this effect. The study emphasizes how crucial it for businesses is to demonstrate dedication to sustainability and environmental stewardship to sustainable environmentally conscious clients. However, the geographical sampling size and sampling methods are the research's limitations, which should be considered by the researchers in the future for additional validation and contribution.

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“…Customers' growing concern for environmental issues has pressured businesses to develop a green corporate image (Alam and Islam, 2021). As a result, businesses have started several environmental initiatives to build a green corporate image (Luo and Qu, 2023). Kim et al (2020) demonstrated that CSR activities in the tourism industry substantially impact customers' citizenship behavior.…”

Section: Green Corporate Imagementioning

confidence: 99%

Environmental corporate social responsibility initiatives and green customer citizenship behavior in tourism industry: the mediating roles of green trust, customer-company identification and green corporate image

Waris,

Suki,

Ahmed

et al. 2024

SRJ

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Purpose Environmental issues have triggered the need for sustainable behavior around the globe. The tourism industry’s rapid growth also contributes to environmental degradation through natural resource depletion and excess water and energy utilization. Based on social identity theory, this study aims to assess the impact of environmental corporate social responsibility initiatives on green customers’ citizenship behavior. Furthermore, the study assesses the mediating effects of green trust, customer–company identification and green image. Design/methodology/approach This study is a quantitative approach, and purposive sampling technique was used to collect the data from the hotels’ customers from northern areas of Pakistan. This study used partial least square-structural equation modeling to analyze the data of 426 customers. Findings The study’s findings show that environmental corporate social responsibility initiatives significantly impact green customers’ citizenship behavior, green trust, customer–company identification and green corporate image. However, the relationship between green corporate image and green customers’ citizenship behavior was insignificant. Furthermore, the study’s results revealed that green trust and customer–company identification partially mediate between environmental corporate social responsibility initiatives and green customers’ citizenship behavior. Practical implications The findings suggest that hotels’ environmental corporate social responsibility initiatives improve green customer citizenship behavior, green trust and enhance customer–company identification. Therefore, hotel industry managers should consider reinforcing existing environmental corporate social responsibility initiatives and make further efforts to highlight the importance of such initiatives for environmental sustainability, which ultimately affects customers’ green customer citizenship behavior. Originality/value This research developed a novel framework to understand green customers’ citizenship behavior in the tourism industry. It extended the literature on environmental corporate social responsibility initiatives and green customers’ citizenship behavior. In addition, the research adds value by confirming the significant direct and mediating role of customer–company identification in tourism industry context.

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Impact of environmental CSR on firm’s environmental performance, mediating role of corporate image and pro-environmental behavior

Cited by 9 publications

References 84 publications

CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus

CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus

Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion

Environmental corporate social responsibility initiatives and green customer citizenship behavior in tourism industry: the mediating roles of green trust, customer-company identification and green corporate image

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