Impact of Factors Affecting Purchase Intention of Counterfeit Products

Abstract

This research paper is based on investigating the factors affecting the purchasing decision of counterfeit product consumers in the city of Karachi. The study was conducted through convenient sampling by developing a questionnaire based on behavioural as well as demographic questions. The questionnaire was circulated through the social mediums and feedback was collected to carry out statistical tests for the conclusion purpose. A total of 87 responses were received through the survey questionnaire. Descriptive statistics and regression analysis were conducted to deduce quantitative inferences. The findings of the study will be helpful in planning and executing the production of CF products. The study provides data related to the buying behaviour of the CF product’s consumers and the scale of sales as to how often they are sold. The study also helps focus on the need for modifications in CF products as to how much extent the consumers want modifications. This will also help the firms or brands producing CF products to launch modified versions of CF products with competitive prices, availability, and customer preferences.

Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market

“…This finding is in line with the Theory of Cognitive Dissonance which states that individuals seek consistency in their beliefs, behaviors and attitudes; if they experience inconsistency a state of dissonance occurs (Festinger, 1957). In the context of religiosity and luxury consumption, if an individual seeks luxury purchases and his religious beliefs hinder materialism and discourage excessive consumption, then a state of cognitive dissonance exists (Ashraf et al, 2017). Hasan and Nasreen (2012) found that a state of dissonance or stress is usually more JIMA 14,7 dominating in consumers' decisions involving the purchase of luxury products when compared to other products.…”

“…Religion was found to have a negative effect on consumer's attitude toward luxury brands consumption (Dekhil et al, 2017). Moreover, according to Ashraf et al (2017) individuals with higher religiosity levels are more discouraged toward materialistic ownerships. It has been claimed that a person with strong commitment to religion may experience psychological self-guilt or stress when seeking material possessions (Burroughs and Rindfleisch, 2002).…”

“…The TPB developed by Ajzen (1991), is an extension of the Theory of Reasoned Action (TRA). TRA and TPB are the most widely used theories to assess consumer decisionmaking (Ashraf et al, 2017). Both theories are widely used in the empirical studies due to their understanding of how consumers behave (Jain et al, 2017) as well as their effort in explaining and predicting individual's behavior (Hegner et al, 2017).…”

“…In the context of religiosity and luxury consumption, there has been a wide debate in previous studies regarding the relationship between religion and luxury consumption, and the difference of the results may be reasoned to the different cultures and countries (Ashraf et al, 2017). Research conducted in Arab nations reveal different results, for example, it is concluded that religiosity is a major influence of consumer behavior in the context of conspicuous consumption especially in the collectivist societies (Al-Hyari et al, 2012).…”

“…Almost all religions have rules to reform the individual's consumption habits (Bailey and Sood, 1993). According to Ashraf et al (2017), religion is one of the crucial and important factors that influences and shapes how individuals behave and has a strong effect on people's decisions, attitudes and values. Religiosity has been defined by McDaniel and Burnett (1990) as the belief in God that is followed by the commitment to follow the rules and regulations that are set by God.…”