The new millennium brings new twists, as we are witnessing old becoming new again and cultures and cuisines repeating themselves. Culture has always followed or imposed contemporary challenges. Consequently, food culture also participates in global occurrences, such as the recurrence of economic collapses, health cataclysms, natural disasters, the consequences of climate change, etc. The 2020 global pandemic has indicated that the planet is not going in the right direction. The aim is to observe deeper meanings and paradoxes, predict the consequences and describe the role of new approaches and technologies in the traditional gastronomy of the region on the basis of empirical evidence and a case study for the location of Serbia. The dynamics of experience, authenticity, re-representations in the form of new aesthetics are being examined. New culinologies, as a combination of culinary art and food science, will define the future of food in the age of pandemic and as well as new challenges in general, in order to neutralize them or use their power for the sake of humanity.