Impact of Home Furnishing Brand Consumers'  Shopping Values on Behavioral Intentions of Home Furnishing Brand Products -Exploring Mediating Effects of Perceived Experiential Marketing Components-

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Impact of Home Furnishing Brand Consumers' Shopping Values on Behavioral Intentions of Home Furnishing Brand Products -Exploring Mediating Effects of Perceived Experiential Marketing Components-

Cited by 3 publications

References 8 publications

Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai

Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai

What Do Consumers Expect and Gain from the Sharing Economy? A Systematic Literature Review (2016-2021) on the Antecedents and Outcomes

The Effect of the Gamification of Brand Communication Using Personality Tests on Communication Attitude and Brand Attitude

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