Impact of innovations in national public health markets in Europe

McCarthy, Mark; Alexanderson, Kristina; Voss, Margaretha; Conceição, Cláudia; Grimaud, Olivier; Narkauskaité, Laura; Katreniakova, Zuzana; Saliba, Amanda; Sammut, Marvic

doi:10.1093/eurpub/ckt151

Cited by 3 publications

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“…The fifth article 'Impact of innovations in national public health markets in Europe' 27 was based on the PHIRE reports from 11 countries. Innovation is of increasing economic interest in European countries.…”

Section: The Supplementmentioning

confidence: 99%

Public Health Innovation and Research in Europe: introduction to the supplement

McCarthy

Paget

2013

Eur J Public Health

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Section: The Supplementmentioning

confidence: 99%

Public Health Innovation and Research in Europe: introduction to the supplement

McCarthy

Paget

2013

Eur J Public Health

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“…Quite often, they could be in healthcare (van Niekerk et al, 2020(van Niekerk et al, , 2021Srinivas et al, 2020;Mason et al, 2015;Cheema et al, 2019;Awor et al, 2020) or related to food safety (Huang and Tsai, 2021). The topic of social innovations within the issue of prevention is being dealt with by Castro-Arroyave et al (2020), McCarthy et al (2013), Grindell et al (2019), Ghiga et al (2020). Nevertheless, it is not easy to motivate and persuade target groups to act and solve social problems.…”

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confidence: 99%

Marketing in social innovations targeted at healthcare

Hanuláková

Daňo

Kukura

et al. 2021

MMI

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The paper deals with the implementation of marketing in social innovations, types of marketing, and the effects they can bring in the sphere of social innovations. The principalaim of the paper is to explain the possibilities of marketing approach implementation in social innovations and point out some specific areas of marketing which can contribute to more efficient applicability of social innovations and reaching a desirable change with social added value. The authors focused on the sphere of health and the population attitudes to its protection, emphasizing breast carcinoma prevention. The research was implemented on a sample of Slovak women to identify the level of women’s awareness of this issue, whether they are familiar with the methods of protecting their health and whether they use them. This study involved the methods of cluster analysis and binary logistic regression. The research uncovered the facts that are truly alarming from the perspective of societal benefit and women’s health protection. The respondents’ insufficient awareness and low activity in the field of their health protection result in the low level of prevention in this area on the side of women and on the side of medical doctors – specialists, particularly gynecologists. Such a situation includes the women’s insufficient awareness of prevention, low motivation, insufficient accessibility and validity of the needed data and precision, and doctor specialists’ lack of awareness of the possibilities and tools available to improve this area. That is exactly the space allowing for the use of marketing in a whole spectrum of its tools and processes and specific solutions capable of delivering the desired societal change and influencing women’s behavior in the preferred direction. Besides, it is especially effective to implement social marketing and social marketing programs that would mediate necessary information to the receivers and stimulate their motivation towards the desired approach to their health protection. The use of neuromarketing would be beneficial. It would be reflected in the better accuracy of the survey and thus the higher quality of the answers obtained. Based on them, it is subsequently possible to create better-targeted campaigns and strategies of social marketing that would approach the target audience more effectively than in acquiring the information via traditional marketing research methods. The findings would benefit marketing agencies, medical doctors (gynecologists, mammologists), and non-profit organizations actively working in this field.

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The application of social innovation in healthcare: a scoping review

Niekerk

Manderson

2021

Infect Dis Poverty

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Background Social innovation has been applied increasingly to achieve social goals, including improved healthcare delivery, despite a lack of conceptual clarity and consensus on its definition. Beyond its tangible artefacts to address societal and structural needs, social innovation can best be understood as innovation in social relations, in power dynamics and in governance transformations, and may include institutional and systems transformations. Methods A scoping review was conducted of empirical studies published in the past 10 years, to identify how social innovation in healthcare has been applied, the enablers and barriers affecting its operation, and gaps in the current literature. A number of disciplinary databases were searched between April and June 2020, including Academic Source Complete, CIHAHL, Business Source Complete Psych INFO, PubMed and Global Health. A 10-year publication time frame was selected and articles limited to English text. Studies for final inclusion was based on a pre-defined criteria. Results Of the 27 studies included in this review, the majority adopted a case research methodology. Half of these were from authors outside the health sector working in high-income countries (HIC). Social innovation was seen to provide creative solutions to address barriers associated with access and cost of care in both low- and middle-income countries and HIC settings in a variety of disease focus areas. Compared to studies in other disciplines, health researchers applied social innovation mainly from an instrumental and technocratic standpoint to foster greater patient and beneficiary participation in health programmes. No empirical evidence was presented on whether this process leads to empowerment, and social innovation was not presented as transformative. The studies provided practical insights on how implementing social innovation in health systems and practice can be enhanced. Conclusions Based on theoretical literature, social innovation has the potential to mobilise institutional and systems change, yet research in health has not yet fully explored this dimension. Thus far, social innovation has been applied to extend population and financial coverage, principles inherent in universal health coverage and central to SDG 3.8. However, limitations exist in conceptualising social innovation and applying its theoretical and multidisciplinary underpinnings in health research. Graphic abstract

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Impact of innovations in national public health markets in Europe

Abstract: The impacts of European Union social innovations in public health markets can be identified through national discussions. Further attention should be given to understanding drivers and incentives for successful public health innovations.

Cited by 3 publications

References 9 publications

Public Health Innovation and Research in Europe: introduction to the supplement

Public Health Innovation and Research in Europe: introduction to the supplement

Marketing in social innovations targeted at healthcare

The application of social innovation in healthcare: a scoping review

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