“…There are researchers whose works are dedicated to the problem of establishing the impact of intangibles on the company's MV, in particular, factors such as intellectual capital [Chen et al, 2005;Tseng and Goo, 2005;Maditinos et al, 2011;Khangah et al, 2012;Berzkalne and Zelgalve, 2014;Bchini, 2015;Nimtrakoon, 2015;Nuryaman, 2015;Sardo and Serrasqueiro, 2017;Ahmed et al, 2019;Forte et al, 2019;Mačerinskienė and Survilaitė, 2019], intangible assets [Shahman, 2004;Volkov and Garanina, 2008;Behname et al, 2012;Ramirez and Hachiya, 2012;Shih, 2013;Castro, 2014;Jaara and Elkotayni, 2016;Glova and Mrazkova, 2018;Ocak and Findik, 2019;Vasconcelos et al, 2019], and goodwill [Chauvin and Hirschey, 1994;Shahman, 2004;Li et al, 2010;Cole, 2012]. Only one article related directly to the main focus of our study explores the relationship between customer capital and the company's MV [Taghieh et al, 2013].…”