Impact of Internet Advertisement and Its Features on E-Commerce Retail Sales: Evidence from Europe

Harfoushi, Osama; AlFawwaz, Bader M.; Obeidat, Bader Yousef; Obiedat, Ruba; Faris, Hossam

doi:10.4236/jsea.2013.611068

Cited by 6 publications

(5 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The internet evolution and revolution have brought dramatic changes in the business world. Conducting business is just a matter of a second; you can do it by simply clicking a button (Harfoushi, Alfawwaz, Obeidat, Obeidat & Faris, 2013). Online advertising is referred to as the promotion of products, services, brands, or a company on the internet (Priyanka, 2012;Singh, 2016).…”

Section: Concept Of Online Advertisementmentioning

confidence: 99%

Online Advertising Platforms and Consumer Buying Behaviour towards Consumer Goods in Aba, Abia State, Nigeria

Thecla¹

2022

theijbm

View full text Add to dashboard Cite

In marketing, the most glamorous mix in promotional strategy is advertising (Shrivastava, 2014). In today's life, people encounter numerous advertisements used as a means to generate demand for products (goods and services). It is used as a medium to convey a message (Shrivastava, 2014). Promotion of business activities, in general, is an age-old practice. In the early days of civilisation, human economic activities were given publicity through various means such as directional signs and the display of names and symbols, among others. These traditional methods have been improved upon to include modern forms of advertising such as in the print media (newspapers, magazines) and electronic media (television, radio, the internet, and mobile phones, amongst others) (Ayimey, Awunyo-Vitor, and Gadawusu, 2013). The multiplicity of sources of promotion has resulted in the practice whereby an advertiser has to make choices based on the ability of the medium of promotion to attract the target audience. In Nigeria, just like in other parts of the world, the promotion of goods and services is becoming the norm. Promotions are done not only to attract consumers but also to inform, educate and gain a competitive advantage over competitors and increase the overall market share and sales (Ayimey, Awunyo-Vitor, and Gadawusu, 2013). Most advertising messages direct customers to retail stores where the products can be bought.Consequently, in recent days, retailers have engaged in extensive promotional activities by engaging all kinds of media, especially online or internet. Several goods and services receive massive online advertisements and are largely targeted at both rural and urban dwellers. Many people aged 18 years and above have access to internet facilities while doing other things (Rajagopal, 2010). In view of the huge participants, internet communication has become a fertile ground for advertising goods and services to improve sales (Kotler & Keller, 2006).

show abstract

Section: Concept Of Online Advertisementmentioning

confidence: 99%

Online Advertising Platforms and Consumer Buying Behaviour towards Consumer Goods in Aba, Abia State, Nigeria

Thecla¹

2022

theijbm

View full text Add to dashboard Cite

show abstract

“…An empirical research about e-commerce performance of corporations in China has been presented, and results have shown that e-commerce application has a positive effect on income increase [39]. Similarly, in [40], authors conducted a research in five EU countries (the United Kingdom, Germany, France, the Netherlands and Italy) with the aim of defining the impact of internet advertising on e-commerce in the EU. The research was done using information collected between 2001 and 2010, and it showed that investment in online advertisement generates better sales.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels

et al. 2020

View full text Add to dashboard Cite

This paper postulates that the effect of e-commerce on firm performance is not direct and needs to be examined using mediating factors. The Ordinary Least-Squares (OLS) model was employed with the data of the Flash Eurobarometer 439 Survey entitled The Use of Online Marketplaces and Search Engines by small and medium enterprises. The obtained findings provide support for the mediating hypothesis. To be more precise, while the relationship between e-commerce and firm performance is negative, it is positively mediated by certain types of internet sales channels. In particular, the benefits of e-commerce in terms of higher sales are more pronounced when firms use commercial websites and online marketplaces. On the other hand, the interaction between e-commerce and search engines has an insignificant effect on firm performance. This study advances research on e-commerce by emphasizing the importance of mediating effect.

show abstract

“…To determine the buying behavior online client's moves to online advertisement, In addition the study also plans to settle the impacts of online advertising affects emotionally and provisional respond on buying behavior of online products. (Harfoushi, Alfawwaz, Obeidat, Obiedat, & Faris, 2013) Suggested that the concept of online shopping culture are increased rapidly worldwide. Furthermore the customers buying a product online they have the facility to get the best services only by a simple click which becomes very comfortable for the people.…”

Section: Introductionmentioning

confidence: 99%

“…The main reason of this will be discussed here that is loss of trust is one of the most ordinary indications for buyers not to buy from the internet. (Harfoushi et al, 2013) Explained that the online advertisement captured the overall internet market for which these facts the big online companies in the world are makes a different strategies for the accurate measure and calculated estimation to knows about the future online business requirements standing on the internet floor they basic purpose of this strategy is to make a future classification the customers which they response their online products or not. The online companies in the world they working for the exact planning and makes a strategies for the expansion of retailing on the internet this is because it provide the facility to the consumers to buy a product easily and feels very comfortable with their specific online website.…”

Section: Introductionmentioning

confidence: 99%

Impact of Online Advertising on Consumer Buying Behavior

Khan¹

2018

JPDS

View full text Add to dashboard Cite

This study check the relationship of online advertising on consumer buying behavior in Pakistan. In this research the collection of data from online companies in Pakistan, students and also from local customers. This data provide me information about online ad's, mobile advertising, digital advertising, and consumer buying behavior. After collection of data the spss application (statistical package for social science) and apply different test on it. This research shows relationship between variable that are included in my study. This study shows positive impact of online ad's which influenced the customer need and also get the customer satisfaction. The active development of technology makes internet buyer continues to increase. The online advertisement is sustained by the easily use of access the internet through a laptop, mobile, phones, and other media sources are used in the online shopping. The increase of internet users makes a good impression through a proper promotional activities of online ad's with a larger scale and other medium of social media are actively perform to promote the online brands in Pakistan. On the other hand the rapidly increase the number of internet buyer it's directly affects the online purchase of brands. Occupying that the inspection of online advertising on consumer buying behavior its control the behavior of internet online users. The study makes ambition to analyze the evaluation and inspect the impact of online advertising on consumer buying behavior and its makes to create an interest online shopping, this survey is inspect the interest of online shopping and shows a positive results. The study was investigated on online users of universities and other local customers of Lahore city. The approach used was a quantitative analysis and its basic purpose to fill the questionnaire to get the views of 327 people about online advertising its impact on consumer buying behavior. These significant results shows that in this study the online advertising bring the highest influence and its shows a positive significant results the attitude of people towards online advertising is positive. The buying behavior and satisfaction of customer is shows the appropriate significant dimensions.

show abstract

Impact of Internet Advertisement and Its Features on E-Commerce Retail Sales: Evidence from Europe

Cited by 6 publications

References 12 publications

Online Advertising Platforms and Consumer Buying Behaviour towards Consumer Goods in Aba, Abia State, Nigeria

Online Advertising Platforms and Consumer Buying Behaviour towards Consumer Goods in Aba, Abia State, Nigeria

The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels

Impact of Online Advertising on Consumer Buying Behavior

Contact Info

Product

Resources

About