Impact of Marketing Consulting on Performances of Agrarian Clusters in Serbia

Cvijanović, D.; Mihailović, Branko; Čavlin, Miroslav; Čavlin, Gordana

doi:10.3390/su7021099

Cited by 9 publications

(4 citation statements)

References 2 publications

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“…Specifically, changes in demand and competition require adjustment of the company's management mindset and marketing strategies alignment with the challenges of the environment. (Cvijanović, Mihailović, Čavlin M., & Čavlin, G. 2015p. 1100.…”

Section: The Ethical Nature Of Human Resource Managementmentioning

confidence: 99%

Role of business ethics in management of human resources

Mihailović¹,

Drago²,

Simonović³

2015

Ekonomika

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The development of modern industry and the system of factory work, together with a large migration of people across oceans and continents, especially during the nineteenth and early twentieth century, has led to major changes in the way people work and do business. The economy shifted from agriculture and family cooperatives to the urban, the industrial organization. The impact of these changes on individuals, professionals, families, communities and the environment, as well as the rise of a new class of wealthy business leaders, but also new areas of poverty, have led to increased reporting of ethical debate. At the same time, if someone has a clear interest in a given company, then to its employees, whose lives and professional careers closely associated with it. Business ethics pays attention to employees (including employees of the management) in several ways. First, most of the ethical problems and crises that occur include operation and participation of employees. Ethical analysis of choice, communication, and behavior of employees occupying a significant part of business ethics. How can managers and owners treat the workers is another ethical issue of interest. Job security, compensation, safety, harassment, prejudice, and even the quality of work experience, are all aspects that are ethically important.

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Section: The Ethical Nature Of Human Resource Managementmentioning

confidence: 99%

Role of business ethics in management of human resources

Mihailović¹,

Drago²,

Simonović³

2015

Ekonomika

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“…In modern market economies, especially in those which tend to build market mechanisms, marketing consulting is the result of a need for adequate and timely market information, which has become a key factor of a business's success (Cvijanović et al, 2015).…”

Section: žIvana Krejić Slobodan čErović Snežana Milićevićmentioning

confidence: 99%

Impact of socio-demographic characteristics on travel expenditures of Hungarian tourists in the village of Skorenovac

Krejić¹,

Čerović²,

Milićević³

2016

Ekon Polj

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“…Green marketing has to be authentic, to inform consumers fully and accurately about products and services, and the social and environmental impact throughout the entire product life cycle [57]. Authentic green marketing will help increase consumer confidence and satisfaction in products, which will encourage repeat purchase of these products, and thus a win for both the consumer and the provider [58].…”

Section: Green Marketing In Theory and Practicementioning

confidence: 99%

Sustainability and Competitiveness of Romanian Farms through Organic Agriculture

Aceleanu

2016

Sustainability

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Currently, the development of any sector involves respecting the principles of sustainability, which means economic, social and environmental development. Moreover, organic farming is a very important field for ensuring sustainable development. Romania has great potential for the development of organic agriculture, especially due to the large number of available farmland and reduced use of fertilizers and other chemicals. However, the development of organic farming in Romania is in an early stage, due to the numerous problems that Romanian agriculture is still facing. Concern for the environment should be reflected at the level of production processes and consumption. As market demand influences and stimulates production, we can ask the question to what extent stimulating the consumption of organic products through green marketing can boost organic agriculture development and competitiveness of Romanian farms. Using several methods of research, such as analysis, synthesis, comparison, statistical methods and by calling on studies, reports and data series on organic farming in the EU and Romania, this paper highlights Romania's position in terms of the level of development of organic agriculture and recommends several ways to improve the outcomes obtained by Romania in the field. Moreover, based on regression equations, the trend of convergence of Romanian organic agriculture development in relation to the EU countries is analysed. The paper demonstrates that one of the measures that can be taken by Romanian farms is green marketing strategy development that can stimulate both consumption and production of organic products. Therefore, with increasing interest in the development of organic agriculture in Romania, green marketing can play an increasingly important role in promoting the benefits of consuming organic products, thus contributing to business development of organic products as well as to the development of Romanian agriculture. Promoting organic agriculture through the use of green marketing techniques is useful for improving human, environmental and economic health, in the context of sustainable development.

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Impact of Marketing Consulting on Performances of Agrarian Clusters in Serbia

Cited by 9 publications

References 2 publications

Role of business ethics in management of human resources

Role of business ethics in management of human resources

Impact of socio-demographic characteristics on travel expenditures of Hungarian tourists in the village of Skorenovac

Sustainability and Competitiveness of Romanian Farms through Organic Agriculture

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