Impact of Media Advertisements on Consumer Behaviour

Sama, Ramzan

doi:10.1177/0973258618822624

Cited by 122 publications

(109 citation statements)

References 35 publications

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“…Therefore, companies 44 per cent spend on TV advertisements as compare to other mass media because it has a positive effect on commercial and online advertisement is increased sales. Hence, the consumer is more involved in the commercial and engaged with the content and quality of the message delivered through the commercials (Sama, 2019). Even online retailers are not skipping the TV advertisement because it was considering the way of communication between the audiences and make an effective decision for purchasing.…”

Section: Tv Advertisementmentioning

confidence: 99%

Impact of Promotional Tools on Consumer Buying Decisions in Online Purchasing

Saad¹

2021

PSSR

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For several years, people are more associated with online shopping because it was more comfortable as compared to brick-and-mortar retailers. It can save a lot of time and enabling the process of business to consumer where the user searches the required products, brands, or items. The convenience of Eshopping provides a valid payment method for completion of the transaction, which enabled access 24/7. The aim of this study to signifies the impact of eight independent variables like TV advertising, social media advertising, online coupons, buy one get one free, online special discounts,promotional campaigns, word of mouth, and free delivery. By analyzing this comprehensive study on SPSS that was conducted through questionnaires from the different sectors of the people. In the data collection survey, 330 respondents give feedback to the 29 questionnaire form, which was more analyzed from the SPSS tools. From the result analysis that TV advertisement is not playing any role in the mode of online shopping, but other promotional tools have a significant impact on E-shopping.

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Section: Tv Advertisementmentioning

confidence: 99%

Impact of Promotional Tools on Consumer Buying Decisions in Online Purchasing

Saad¹

2021

PSSR

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“…Table 1 shows Alpha values ranged from 0.78 to 0.83, indicating an acceptable level of reliability. It was used todetermine the items' internal consistency (Ramiz et al, 2014).Sama also found Cronbach's alpha values were above 0.70 (Sama, 2019).…”

Section: Validity and Reliabilitymentioning

confidence: 99%

“…The consumers anticipate information from various media such as newspapers, magazines, brochures, booklets as a printing media, television, radio as a broadcast media, billboards, kiosks, events, sponsorship as an outdoor media, and Twitter, Facebook, website ads as a social media. Different media's characteristics of long-term effects on consumer purchase behavior (Deshpande et al, 2019;Sama, 2019).…”

Section: Introductionmentioning

confidence: 99%

The Impact of Media Advertisement on Consumers Purchasing Behaviour

Sah¹,

Karki²

2020

Patan Pragya

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Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

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“…Men are characterized by rational evaluation of the information environment and passive, weak emotional involvement in it. For women, it acts as a more criminal, more misanthropic, calling for enrichment (Sama, 2019), systematically affecting the female consciousness and more affecting the female emotional sphere…”

Section: Semantic Spaces Of Information-cultural Environment In Reprementioning

confidence: 99%

Analysis Of The Psychosemantics Of Information Environment Among Representatives Of Different Age And Sex Groups

Maksimova¹

2019

The European Proceedings of Social and Behavioural Sciences

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The article on the basis of empirical material discusses the features of psychosemantics of information and cultural environment (periodic press, Internet, television, radio, advertising, books, magazines, banners, showcase, etc.) in the consciousness of representatives of different age and sexual groups. The study of the information and cultural environment allows us to determine what internal semantic space (system of meanings) is formed by the recipients in relation to this environment, and what motivating effect it has on them. The semantic differential "SDIKS", created earlier in the course of studies of addictive personality, was used as the main tool. As a result of data analysis, the authors come to the following conclusions. It is common for representatives of all groups, both men and women, that the information environment encourages idleness and consumption, is perceived as manipulating consciousness and creating permanent psychological tension and conflicts of various modalities. Men are characterized by rational evaluation of the information environment and passive, weak emotional involvement in it. Women are characterized by a more emotional assessment of the information and cultural environment, which is appear as more criminal for women, more misanthropic, calling for enrichment, systematically influences on the female consciousness and more affecting the female emotional-affective sphere. The smaller the age and the more uncertain the social status of the recipients, the more ambivalent and emotional the attitude is manifested in the perception of the information and cultural environment.

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Impact of Media Advertisements on Consumer Behaviour

Cited by 122 publications

References 35 publications

Impact of Promotional Tools on Consumer Buying Decisions in Online Purchasing

Impact of Promotional Tools on Consumer Buying Decisions in Online Purchasing

The Impact of Media Advertisement on Consumers Purchasing Behaviour

Analysis Of The Psychosemantics Of Information Environment Among Representatives Of Different Age And Sex Groups

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