Impact of Online Digital Communication on Customer Buying Decision

Samson, Rohan; Mehta, Mita; Chandani, Arti

doi:10.1016/s2212-5671(14)00251-2

Cited by 29 publications

(16 citation statements)

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“…Digital engagement has become a significant component of the success of SMEs (Deloitte, 2017). Digital tools can facilitate businesses to leapfrog to attain improvement in operational procedures and help with development as it is strongly connected with innovation, revenue growth and expanded market reach (Samson, Mehta & Chandani, 2014). Consequently, it is essential for SMEs to consider how digital tools might be used for their business to obtain the full benefits of technology.…”

Section: Digital Engagement and Social Media Enabled Business Operationsmentioning

confidence: 99%

Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises

Sukunesan

Selvarajah²,

Mellstrom³

2020

CMR

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This study used content analyzed ten Australian Small and Medium Enterprises (SME) sites for their brand awareness, communication, information, integration and cultural awareness to examine how best they use Instagram to internationalize. In this study, the internationalization process was provided through engaging a 3-stage internationalization process model (no plans to export, potential exporter, exporters) and, training outcomes were identified. Findings showed that owing to reduced barriers of engaging with overseas market, SMEs with the higher brand and cultural awareness, and acceptable online communication practices were primed for internationalization while SMEs who had poor business integration were negatively viewed for internationalization. These findings have implications for theory and practice.

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Section: Digital Engagement and Social Media Enabled Business Operationsmentioning

confidence: 99%

Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises

Sukunesan

Selvarajah²,

Mellstrom³

2020

CMR

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“…The empirical research showed that the digital risk complexity is at a moderate level, the digital risk importance is at a moderate level too, as well as the consumers' use of ICTs complexity is at a relatively high level throughout the research sample. Samson et al (2014) pointed out that the complexity and importance of the digital risk management in purchasing processes is rather high. The same is true in a context of the complexity of using ICTs -the research by Birch-Jensen et al (2020) indicated, that this complexity is at a high level.…”

Section: Discussionmentioning

confidence: 99%

ICTs and digital risk in purchase transactions

Woźniak

Gheorghiu

2020

NSZ

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Zjawisko ryzyka cyfrowego towarzyszy dzisiejszym konsumentom każdego dnia, przy realizacji każdej transakcji zakupowej. Współcześni klienci (tak zwani Klienci 4.0), którzy korzystają z ICT na dużą skalę i są bardzo skłonni do wykorzystywania potencjału ICT w procesach zakupowych, są zwykle świadomi ryzyka cyfrowego, ale nie nadają mu wystarczająco wysokiego priorytetu. W celu zbadania specyfiki ryzyka cyfrowego i wykorzystania ICT przez klientów przeprowadzono badanie CATI – na próbie 320 konsumentów (z Polski). Celem badań była ocena poziomu złożoności i znaczenia ryzyka cyfrowego w opinii klientów oraz poziomu złożoności stosowania ICT w procesach zakupowych. Proces badawczy obejmował metody: analizę czynnikową (tj. metodę analizy głównych składowych – PCA), a także analizę skupień (metoda k-średnich). W badaniu zbudowano trzy indeksy kompozytowe: Digital Risk Complexity Index – DRCI, Digital Risk Importance Index – DRII, jak również Consumers' Use of ICTs Complexity Index – CUICI. Badanie wykazało przede wszystkim, że złożoność ryzyka cyfrowego jest na umiarkowanym poziomie, znaczenie ryzyka cyfrowego również na umiarkowanym poziomie, a złożoność zastosowania ICT przez konsumentów jest na stosunkowo wysokim poziomie w całej próbie badawczej.

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“…If advertisers want to combat people's negative impressions of ads, they need to double down on quality. A marketer who wants to advertise on the internet must understand clearly the factors that can influence the buyer's decision are advertisers must meet the general procedures and principles of advertising ethics such as: Notifying identity to consumers; A clear address when the consumer intends to send a complaint; Notify consumer rights to withdraw money if there is no transaction; Notify traits characterize goods if there is a guarantee (guarantee) after the transaction occurs; Notify how to implement payment and shipping agreements [11]…”

Section: Fig 3 Caused You Click On An Advmentioning

confidence: 99%

Law Enforcement Optimalisation on Pop Up Advertisement in Internet

Prastyanti¹,

Wijiyanto²

2019

Proceedings of the 3rd International Conference on Globalization of Law and Local Wisdom (ICGLOW 2019)

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There are many forms of advertising on the internet. An agreement between the advertisers and advertisers typically includes the types of ads and host sites that will show their ads Just like Pop-up ads are displayed in a variety of shapes and sizes, typically on a scale that scaled down the browser window with just the "Close", "Minimize", and "Maximize" commands. Ads like this not only disrupt Internet users but also become a trend of unfair business competition. The aims of this research is to find out how law enforcement conducted by the Indonesian government and to analyze law enforcement that is not optimal to be optimized. This research is a study of socio legal which is a study of law by using approach of law and social sciences [1]. Research Sites in Indonesia. Primary data obtained from interviews with internet users using judgement sampling and secondary data were obtained from literature. Primary legal material is Law No. 8 of 1999 on Consumer Protection and Law Number 11 Year 2008 on Information and Electronic Transactions. Data collection techniques use observation, interview and literature. The sampling technique used is Judgment sampling [2] Data Analysis Technique used qualitative descriptive analysis. Research finding that there is a prohibition for advertising business actors to produce ads that violate ethics (Article 17 letter f of Law Number 8 Year 1999 on Consumer Protection). In fact, Pop-Up Ads on the internet are still popping up without any regulation and law enforcement.

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Impact of Online Digital Communication on Customer Buying Decision

Cited by 29 publications

References 0 publications

Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises

Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises

ICTs and digital risk in purchase transactions

Law Enforcement Optimalisation on Pop Up Advertisement in Internet

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