“…Failure has been studied extensively in the field of projects (Lu, Liu, & Ye, 2010;Pinto & Mantel, 1990;Yeo, 2002), however, limited attention has been given to failure of digital services such as failure in online booking of tickets, playing online games (Huang, Cheng, Huang, & Teng, 2018), online banking services (Alalwan, Dwivedi, Rana, & Williams, 2016;Alalwan, Dwivedi, Rana, & Algharabat, 2018;Sharma & Sharma, 2019), online marketing (Aggrawal, Ahluwalia, Khurana, & Arora, 2017;Aggrawal, Arora, Jain, & Rathor, 2017;Mittal, Kaul, Gupta, & Arora, 2017) paying of taxes and utility bills online and mismatch of citizen data sanctity in and across government systems (Dwivedi, Kapoor, Williams, & Williams, 2013. According to Buchanan and McMenemy (2012), digital services are "services or resources accessed and/or provided via digital transaction".…”