Impact of Online Review on Sales: An Empirical Investigation of Experience Products with Different Popularities

Cui, Jinhong; Pan, Yingzhi; Wang, Lingyun

doi:10.1109/icmecg.2012.31

Cited by 6 publications

(3 citation statements)

References 7 publications

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“…The development of information technology has changed the environment significantly in which more and more customers spread information about products or services through online customer opinion platforms (Cheung, 2012;Yang, 2012;Wael, 2014). Prior studies found that online reviews have significant impacts on product or service sales (Chevalier, 2006;Cui, 2012;. Altruism, product involvement, and self enhancement have significant positive influence on the intention to spread customer reviews on online feedback system (Cui, 2014).…”

Section: Online Reviewsmentioning

confidence: 99%

The Influence of Online Non-monetary Service Recovery on Firm Performance: Based on Online Reviews

Cui¹,

Wang²

2018

2018 4th International Conference on Innovative Development of E-Commerce and Logistics (ICIDEL 2018)

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Online reviews is a significant form of online service where firms show their corporate image and service quality, in the case of online information asymmetry. This research investigates the effectiveness of online non-monetary service recovery effort on firm performance improvement using data retrieved from a major online travel agency in China. Using the independently developed network data crawler system based on HttpClient crawler assembly to capture the hotel information and customer reviews information and other related data of Ctrip, this study applies Stata model regression to analyze the panel data and test model assumptions. Findings suggest that the firm's responses to online customer complaints as the representative of the non-monetary service recovery has a significant effect on promoting firm sales.

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Section: Online Reviewsmentioning

confidence: 99%

The Influence of Online Non-monetary Service Recovery on Firm Performance: Based on Online Reviews

Cui¹,

Wang²

2018

2018 4th International Conference on Innovative Development of E-Commerce and Logistics (ICIDEL 2018)

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“…The authors considered two stage manufacturer's pricing policy with online product reviews updating. In [3] E-Commerce becomes a habit and fashion in people's lives, online reviews have become an important factor of business success and useful marketing tool. Based on recent research, they categorizes experience products into less popular and popular classes, and makes a deep study on online reviews on sales for different products which are popular.…”

Section: Literature Surveymentioning

confidence: 99%

Review analyzer analysis of product reviews on WEKA classifiers

Kshirsagar

Deshkar

2015

2015 International Conference on Innovations in Information, Embedded and Communication Systems (ICIIECS)

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E-transactions have become promising and very much convenient due to worldwide and usage of the internet. The consumer reviews are increasing rapidly in number on various products. These large numbers of reviews are beneficial to manufacturers and consumers alike. It is a big task for a potential consumer to read all reviews to make a good decision of purchasing. It is beneficial to mine available consumer reviews for popular products from various product review sites of consumer. The first step is performing sentiment analysis to decide the polarity of a review. On the basis of polarity, we can then classify the review. Comparison is made among the different WEKA classifiers in the form of charts and graphs. (Abstract) Index Terms-Online Reviews, Polarity of Reviews, WEKA Classifier. (key words)

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“…Koppalle (1996) believes that consumers' purchase decisions are influenced by promotion decisions, mainly in two aspects: first, promotions reduce the cost of money paid by consumers; second, consumers get more value than the goods themselves through promotions [2]. In order to promote their purchasing decisions, Raghubir (2004) believe that the impact of promotion on consumers includes not only economic money or non-money benefits, but also the promotion reduces the trading time of consumers and simplify the purchase process [3].…”

Section: Introductionmentioning

confidence: 99%

Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry

Liu¹,

Ling²

2019

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The experience economy is known as the latest economic development model in the 21st century, accompanied by a high degree of attention and research on experiential marketing. This paper aims to study the influencing factors of consumers' purchase intention in experiential promotion by taking the offline promotion as the foothold and taking the skin care market as the starting point. This study refers to the previous research on the scale of experience and the intention of purchasing, to design questionnaires and conduct targeted consumer research. Factor analysis is used to extract the factors with high correlation of each dimension. At the same time, regression analysis is used to test whether the four dimensions of experiential promotion have an impact on customer purchase intention. This concludes the main factors affecting consumers' purchase intentions in experiential promotion activities, and provides reference for the long-term development of experiential promotion activities and skin care products industry.

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Impact of Online Review on Sales: An Empirical Investigation of Experience Products with Different Popularities

Cited by 6 publications

References 7 publications

The Influence of Online Non-monetary Service Recovery on Firm Performance: Based on Online Reviews

The Influence of Online Non-monetary Service Recovery on Firm Performance: Based on Online Reviews

Review analyzer analysis of product reviews on WEKA classifiers

Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry

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