Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry

Liu, Zhichao; Ling, Jiahui

doi:10.4236/me.2019.103069

Cited by 4 publications

(4 citation statements)

References 8 publications

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“…According to the research, online promotion significantly impacts consumers' willingness to buy [13]. Liu and Ling focused on the impact of experiential promotion on customer purchase intention [14]. The research found that promotions can stimulate consumers' purchases, provide additional motives for purchases, and change consumers' psychological price or value perception of branded goods, thus implementing fast and bulk purchases [14].…”

Section: Inadequate Promotion Strategiesmentioning

confidence: 99%

Exploring the development of niche music in the digital age

Wang

2024

SHS Web Conf.

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The purpose of this paper was to look into the challenges and opportunities that niche music artists face in the digital age, with a particular focus on Universal Music Group and its subsidiary, Spinnup. It examined the transition from physical to digital music and the implications for niche music artists critically. It explicitly addressed pricing and promotion issues in the digital music industry, drawing on marketing mix theory. According to the paper, platforms such as Spinnup have made it easier for niche artists to distribute their music globally, but they frequently require assistance in generating sufficient revenue due to high release fees and insufficient promotion. To address these issues, the paper proposed two major solutions: a pricing model revision and the provision of marketing and promotional tools. The proposed solutions aimed to foster a more welcoming environment for niche artists by providing them with the tools they need to effectively reach their audiences and thrive in the digital music industry. The findings provided insights into the music industry’s digital transformation and suggested strategies for promoting the growth and sustainability of niche music.

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Section: Inadequate Promotion Strategiesmentioning

confidence: 99%

Exploring the development of niche music in the digital age

Wang

2024

SHS Web Conf.

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“…At present, the public has not completely accepted the concept of prefabricated buildings; this impedes the market acceptance of prefabricated building projects. Therefore, the influence of market environmental risks on the supply chain is non negligible [21]. (7) Compatibility risk.…”

Section: Establishment Of Risk Assessment Index Systemmentioning

confidence: 99%

Analysis on Supply Chain Risk Factors of Prefabricated Buildings Using AHP-DEMATEL-ISM Model

2023

Teh. vjesn.

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Given the numerous participants in the supply chain of prefabricated buildings and the great difficulty in improving risk management and control level, influencing factors through the literature review method were identified. Then, 7 first-level indexes and 23 second-level indexes were extracted. An influence index system for supply chain risks of prefabricated buildings was established. Comprehensively considering the importance and correlation of various influencing factors, the AHP-DEMATEL (Analytic Hierarchy Process and Decision-making Trial and Evaluation Laboratory) combined model was constructed, which solved the one-sided problem of the weight result of a single model. Then, the ISM (Interpretative Structural Modelling) model could be used to show the characteristics of the structural relationship of influencing factors hierarchically, and the fundamental supply chain risk factors were more accurately and clearly explored using the AHP-DEMATEL-ISM model. Results show that: (1) Logistics transportation distance, damage to prefabricated components during transportation, and unreasonable control of assembly period are the fundamental factors affecting the risk of prefabricated buildings, among which logistics transportation distance and damage to prefabricated components during transportation are the resulting factors, and the unreasonable control of the assembly period is the causal factor, but the factor weight is low because of the difficulty in short-term improvement. (2) Component production technology and equipment, transportation distance, and punctuality of product supply account for a high weight in the supply chain risk assessment index system of prefabricated buildings. (3) A total of 11 factors, such as inconformity of product design and standard, immature design technology level, component production technology and equipment, and quality of purchased materials, affect the supply chain risk of prefabricated buildings and are also causal factors with high weights. Conclusions obtained in the study provide a theoretical basis for the supply chain risk control of prefabricated buildings to a certain extent and also present a new perspective for the supply chain risk assessment of prefabricated buildings.

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“…Hasil yang didapatkan adalah beauty vloggers dapat mempengaruhi keputusan pelanggan dalam membeli produk skincare. (Nurvia & Sarasati, 2021) Beberapa penelitian yang menyatakan faktorfaktor lain yang mempengaruhi keputusan pembelian konsumen seperti kehalalan (Khan et al, 2020), promosi offline (Liu & Ling, 2019) atau promosi dengan tatap muka (Prasetya et al, 2019), pengaruh influencer (Nurhandayani et al, 2019), pengaruh promosi artis (Madiawati et al, 2018), pengaruh brand ambassador dan asal negara (Pandika, Ninin S;Sagir, Junaidi;Sri, 2021), hingga pengaruh bahanbahan dalam pembuatan skincare seperti penggunaan bahan dari tanaman (Mamun et al, 2020) dan produk yang lebih banyak menggunakan air bersih (Martinus & Anggraini, 2018).…”

Section: B Kajian Literaturunclassified

Pengaruh Citra Merek, Kualitas Produk dan Promosi Online Terhadap Keputusan Pelanggan Di Kota Batam Dalam Membeli Skincare Merek Korea.

Hengky

Novianto

Yulandi

et al. 2021

Jurnal Pemasaran Kompetitif

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Produk merek Korea menjadi salah satu produk yang sangat banyak digunakan pada saat ini karena budaya Korea yang sedang naik daun. Skincare merek Korea menjadi salah satu produk yang diburu oleh masyarakat Batam. Penelitian ini dibuat untuk mencari tahu pengaruh antara citra merek, promosi online, dan kualitas produk terhadap keputusan konsumen dalam pembelian skincare merek Korea. Sampel dan objek yang digunakan untuk penelitian ini adalah masyarakat di Kota Batam. Metode yang kami gunakan pada penelitian ini adalah disproportionate random sampling. Jumlah sampel responden yang kami uji sebanyak 432 data dengan menggunakan metode regresi berganda. Aplikasi yang digunakan pada penelitian ini adalah IBM SPSS Statistics 24. Hasil yang kami dapatkan dalam uji hipotesis adalah terdapat pengaruh signifikan antara citra merek, kualitas produk, dan promosi online terhadap keputusan pembelian skincare merek Korea di Kota Batam. Penelitian ini bermanfaat bagi para manajer pemasaran dalam menentukan strategi dalam melakukan penjualan skincare merek Korea di Kota Batam.

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Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry

Cited by 4 publications

References 8 publications

Exploring the development of niche music in the digital age

Exploring the development of niche music in the digital age

Analysis on Supply Chain Risk Factors of Prefabricated Buildings Using AHP-DEMATEL-ISM Model

Pengaruh Citra Merek, Kualitas Produk dan Promosi Online Terhadap Keputusan Pelanggan Di Kota Batam Dalam Membeli Skincare Merek Korea.

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