Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price

El‐Said, Osman Ahmed

doi:10.1016/j.tmp.2019.100604

Cited by 114 publications

(86 citation statements)

References 41 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The third part presents the measurement of the perceived price level of new energy vehicles with a total of three items. The items are adopted from related studies by Kim et al ( 2012 ) and El-Said ( 2020 ), also using a five-point Likert scale. The fourth part provides the measurement of consumers' purchase intention for NEVs, which consist of three items.…”

Section: Research Design and Methodologymentioning

confidence: 99%

“…Kim et al ( 2012 ) studied the influence of perceived price and trust on purchasing behavior in online shopping. As a moderator, high price can weaken the effect of positive word of mouth on consumers' purchasing intention (El-Said, 2020 ). Specifically, despite the positive environmental result via adopting clean energy, such as solar and wind energies, the perceived price compared with carbon will reduce customers' intention to use (Best and Burke, 2018 ).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Perceived price is always an important factor that affects consumer decisions (Lee et al, 2013 ; El-Said, 2020 ). Related research focuses on the difference between the effect of objective price and perceived price on consumers' purchase intention and the role of perceived price in purchasing decisions.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Psychological Distance Toward Air Pollution and Purchase Intention for New Energy Vehicles: An Investigation in China

2021

View full text Add to dashboard Cite

Air pollution in China has been drawing considerable attention in recent years. The emergence of new energy vehicles (NEVs) provides hope to reduce air pollutant emission. However, consumers' recognition and acceptance of NEVs remain at the early stage. This research aims to explore how consumers' environmental concern influences their NEV purchase intention. Specifically, this research conducted an online survey and an experiment to address the following issues: (1) how consumers' psychological distance (PD) toward air pollution influences their purchase intention for NEVs, and does their risk perception of the consequences of air pollution mediate this influence; (2) whether consumers' perceived price level of NEVs plays a moderating role in the relationship between risk perception and purchase intention; and (3) whether the construal level of stimulus can be manipulated to influence consumers' PD toward air pollution to increase their purchase intention for NEVs. The results of study 1, based on a total of 293 valid samples, show that consumers' PD toward air pollution significantly affects their purchase intention for NEVs, and risk perception of the consequences of air pollution plays a considerable mediating role. Meanwhile, consumers' perceived price level of NEVs has a significant negative moderating effect on the relationship between risk perception and purchase intention. The results of study 2, based on an online experiment, show that the construal level of stimulus can influence consumers' PD toward air pollution, which in turn affects their purchase intention for NEVs. The findings of this research have implications for businesses' promotional strategies and governments' policies. For instance, low-construal-level promotional materials can be developed to arouse consumers' environmental concern, thereby facilitating their eco-friendly consumption behavior. Governmental financial assistance and other policies can also increase consumers' willingness to purchase NEVs.

show abstract

Section: Research Design and Methodologymentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

See 1 more Smart Citation

Psychological Distance Toward Air Pollution and Purchase Intention for New Energy Vehicles: An Investigation in China

2021

View full text Add to dashboard Cite

show abstract

“…That is, a brand image significantly influences customers’ trust in online booking providers, and it can improve consumer purchase intentions. Studies have found that online purchases are typically dependent on consumers' trust in providers (El-Said 2020 ). Switching costs lead to relationship maintenance and have a positive impact on customer loyalty to OTAs (Porter 1980 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The role of procedural, financial and relational switching costs in the Chinese online hotel booking market: antecedents and consequences

Huang

Wang

Jiang

et al. 2021

Inf Technol Tourism

View full text Add to dashboard Cite

This study reveals the key facets of switching costs and their antecedents within the context of online hotel booking in China using mixed methods. Survey results based on 368 valid responses indicate significant antecedents stemming from the characteristics of the online booking market and the individual behavioural and experiential characteristics of customers. However, relational switching costs show a significant positive effect on customers' intentions to continue with their current online booking service provider, while other switching costs do not. Qualitative research further explores the multi-dimensional nature of customer-perceived switching costs and shows that consumers' habitual purchases with an online hotel booking service provider form trust, increasing the cost of brand relationship losses and preventing customers from switching. When the self-construal of consumers is different, the homogeneity of providers will have both a positive and negative impact on switching intentions. There are also some interesting findings regarding learning costs in the online hotel booking field. This study extends knowledge about customer retention in the competitive Chinese online booking market by incorporating different types of antecedents and testing their influences on different facets of switching costs as well as the consequences.

show abstract

“…Due to the characteristics of TGC (being up-to-date, organic, reliable, impartial, and enjoyable), TGC has been found to more powerfully affect potential tourist attitudes than does firm-sponsored content [36][37][38]. Consequently, potential tourists tend to obtain detailed reviews of the experiences, travel agencies, destinations, and hotels from others when they make decisions [39,40].…”

Section: Characteristics Of Tourist-generated Contentmentioning

confidence: 99%

The Role of Social Capital for Short-Video Platform Users’ Travel Intentions: SEM and Fsqca Findings

et al. 2020

View full text Add to dashboard Cite

This study examined the antecedents of travel intentions in the context of Chinese short-video platforms. Based on a review of the literature on travel intentions, we proposed an integrated model containing determinants of social capital and an elaboration likelihood model. In total, the data from 496 valid questionnaires were analyzed through structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The SEM findings revealed that the determinants of social capital influenced the characteristics of tourist-generated content (TGC), which in turn affected users’ travel intentions. Homophily and interpersonal influence were direct antecedents of travel intentions, whereas tie strength non-significantly affected travel intentions. The fsQCA results revealed four configurations of the determinants of social capital and TGC characteristics required to achieve a high level of travel intention. Source credibility was discovered to be a necessary but not sufficient condition for travel intention. These findings offer insights for both academics and tourism marketers.

show abstract

Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price

Cited by 114 publications

References 41 publications

Psychological Distance Toward Air Pollution and Purchase Intention for New Energy Vehicles: An Investigation in China

Psychological Distance Toward Air Pollution and Purchase Intention for New Energy Vehicles: An Investigation in China

The role of procedural, financial and relational switching costs in the Chinese online hotel booking market: antecedents and consequences

The Role of Social Capital for Short-Video Platform Users’ Travel Intentions: SEM and Fsqca Findings

Contact Info

Product

Resources

About