Impact of perceived value on the satisfaction of supermarket customers: developing country perspective

Slack, Neale J.; Singh, Gurmeet; Sharma, Shavneet

doi:10.1108/ijrdm-03-2019-0099

Cited by 97 publications

(96 citation statements)

References 67 publications

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“…Shopping value is derived out of the overall shopping experience including, but not limited to, value out of products and services (Caboni and Hagberg, 2019;Slack et al, 2020). Babin et al (1994) opined that shopping value can be further categorised into hedonic and utilitarian shopping value.…”

Section: Shopping Valuementioning

confidence: 99%

The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

Ali

Mishra

Javed

2021

IJRDM

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PurposeThe purpose of this study is to examine the association between mall personality, hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of compulsive shopping on the association between both hedonic and utilitarian shopping value, and shoppers' well-being is also investigated.Design/methodology/approachThis study is quantitative in nature, and a purposive sampling technique is used. Data was collected through mall intercept survey. The authors collected 431 usable responses from respondents at two different malls in Lahore, Pakistan. PLS-SEM was employed to test the proposed hypotheses.FindingsResults indicate that mall personality significantly and positively influences both hedonic and utilitarian shopping value and shoppers' well-being. Similarly, hedonic shopping value has a significant and positive impact on shoppers' well-being, while utilitarian shopping value has a non-significant relationship with shoppers' well-being. Moreover, while compulsive shopping behaviour moderates the positive relationship between hedonic shopping value and shoppers' well-being, it does not moderate the relationship between utilitarian shopping value and shoppers' well-being.Originality/valueDespite the extant studies on brand and store personality on numerous retail outcomes, no study has examined the association between mall personality and shoppers' well-being. Another key contribution of this study is to examine moderation effect of compulsive shopping on the association between shopping value and shoppers' well-being. Additionally, this study enlightens mall administration to emphasise upon mall personality and hedonic shopping value so as to enhance shoppers' well-being, more so if its product assortment encourages compulsive shopping.

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Section: Shopping Valuementioning

confidence: 99%

The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

Ali

Mishra

Javed

2021

IJRDM

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“…Functional value is associated with the benefits or effects gained by consumers when using a product [37,38]. Common functional values include product quality, reliability, durability, and price [39].…”

Section: Effect Of Perceived Value On Purchase Intention and Wtpmentioning

confidence: 99%

Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

Kung

Wang

Liang

2021

Foods

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This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysis of the questionnaire responses revealed three purchase preference factors, namely flavour, certification marks, and added features; four perceived value factors, namely functional, social, conditional, and emotional value; and four marketing mix factors, namely promotion, convenience, product, and price marketing. Functional value, purchase frequency, conditional value, and product marketing positively affected purchase intention. Promotional marketing, monthly disposable income, and social value were the main positive factors in increased willingness to pay. Consumers who were men, had a lower educational level, purchased large quantities of pork at one time, or frequently purchased pork exhibited higher purchase intention than did other consumers. Those who were men, had higher educational attainment, had a higher monthly disposable income, or held a management position were more willing to purchase pork at a premium price.

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“…This paper looks at the cross-country comparison between Fiji and Solomon Islands. Fiji is a country in the South Pacific with over 300 islands (Slack et al, 2020).…”

Section: Unified Theory Of Acceptance and Use Of Technologymentioning

confidence: 99%

Exploring consumer behavior to purchase travel online in Fiji and Solomon Islands? An extension of the UTAUT framework

Sharma

Singh

Pratt

et al. 2020

IJCTHR

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Purpose This study aims to adopt the unified theory of acceptance and use of technology (UTAUT) model to assess travel purchase intentions in Fiji and Solomon Islands. The UTAUT model is extended with the inclusion of trust and attitude. This allows for new relationships to be tested. Both countries are classified as Small Island Developing States (SIDS). These two countries are chosen because they are both exemplars for developing countries in the Pacific, which are often overlooked in the literature. In doing so, the study increases the generalizability of the research instrument and the UTAUT model. Design/methodology/approach This study adopts a quantitative approach and collects data from Fiji and Solomon Islands residents. The survey instrument comprises two broad sections. The first section contains a standard set of demographic questions, including age, gender, income, and education level. The second section contains the variable items for this study. The snowballing sampling technique was used to collect 620 responses using an online survey. Links to the questionnaire were circulated through the use of social media Facebook. The survey was designed and hosted using an online survey tool (SurveyMonkey). Findings The findings of this study show that both perceived trust and attitude have been found significant in both countries. On the other hand, performance expectancy (PE) and effort expectancy (EE) have not been found significant for Fiji and Solomon Islands respectively. This study also finds that PE affects attitude for both countries, however, EE is only significant in the Solomon Islands. Research limitations/implications Similar to other studies, this study is also bound by limitations that provide fertile ground for future research. The data in this study was based on convenience sampling. Thus, generalizations of the results need to be done with caution. Future research may be conducted that matches the sample to the population proportions. The definition of online travel purchases is another limitation of this study. A broad definition of an online purchase is considered in this study, which involves hotel reservations, holiday packages, cruises, and airline tickets. Thus, future research can be carried considering distinct purchasing motivations of categories of travel products rather than travel being considered as one category. Practical implications The results of this study provide valuable implications for both businesses to formulate and execute strategies to increase customers’ adoption of online travel purchases. The findings show how the differences in characteristics at the country level give rise to differences in customer perceptions and their intention to engage in online travel purchases. In doing so, businesses will be able to exploit the full commercial potential of their travel websites and reduce the administrative and personnel costs associated with traditional purchasing processes. Originality/value Insights from this study would be effective in understanding the unique characteristics of countries and their influence on customer behavior. This would enable more effective strategy development to improve customers' adoption of online travel purchases. The study also contributes theoretically by highlighting the importance of contextual factors in influencing the view of theories. It is one of the first studies to investigate the customer's adoption of technology in SIDS. In doing so, this study increases the generalizability of the research instrument and the UTAUT model by testing it in a developing country context where empirical evidence is lacking.

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Impact of perceived value on the satisfaction of supermarket customers: developing country perspective

Cited by 97 publications

References 67 publications

The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

Exploring consumer behavior to purchase travel online in Fiji and Solomon Islands? An extension of the UTAUT framework

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