Impact of Price, Product Quality, and Promotion on Consumer Satisfaction in Cosmetics and Skincare

Abstract

Currently, cosmetics are one of the important needs for most women. In addition to beauty reasons, cosmetics are often associated with professionalism where professional workers are required to look attractive so that the use of cosmetics is one way to support appearance. . The purpose of the study was to determine and analyze the effect of price, product quality, and promotion on consumer satisfaction at Alfabelenskin Pusat Banyuwangi. This research is a quantitative descriptive study using purposive sampling method with a sample of 100 respondents. Validity test and reliability test are used to test the measuring instrument in the form of a questionnaire. Multiple linear regression was used to determine the effect of independent variables consisting of price, product quality, and promotion on customer satisfaction. The results showed that price, product quality and promotion had a positive and significant influence on consumer satisfaction at Alfabelenskin Pusat Banyuwangi

The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic

“…Previous research conducted by Girsang et al (2020), shows results that there was a positive influence on product quality with customer repurchase intention. Product quality illustrates how well the product can explain the product to consumers, increasing the meaning of a more favorable for consumers when the quality of the product is further improved (Wibowo et al, 2021). A different result was concluded by Gupta (2020) where product quality does not significantly affect customer repurchase intention, because if the product quality is poor, the repurchase intention will be below standard and expectation.…”

“…The results of the previous research showed inconsistent results between product and price on repurchase intention, so other variables could influence through other variables. According to Wibowo et al (2021), customer satisfaction or dissatisfaction is the gap between expectations after buying and perceived results after purchase. Saputra et al (2020) also argue that customer satisfaction is a characteristic of a product or service, and it provides a level of the customer the pleasure associated with consumption needs.…”

The Impact of Promotional Pricing on Marketing Performance in the Nigerian Telecommunication Industry. A Study of MTN Enugu State Nigeria

“…According to research by [18], promotions can increase customer happiness. Customers are more likely to remain loyal and refer to service providers if they are happy with the information they have received.…”

The Role of Promotion and Service Quality in Increasing Consumer Satisfaction and Loyalty in Pawnshops

“…This aims to attract new customers to use the services of PT Pegadaian Bondowoso Branch. In addition to the opinions of experts, this research also refers to previous research that has been carried out by (Hasan & Islam, 2020), (Rahardjo et al, 2019), (Yanuar et al, 2017), (Mahendra et al, 2019), (Anggriana et al, 2017), (Juniantara & Sukawati, 2018), (Tjahjaningsih, 2013), (Lenzun et al, 2014), (Wibowo et al, 2021) with the results of the research showing that there is a significant influence between the promotion variables on satisfaction.…”

“…Because by knowing complete information about the product, the customer will feel satisfied. Study (Wibowo et al, 2021), (Qomariah, 2021), (Ahmad et al, 2013), (Magatef, 2015), (Sudari et al, 2019), (Gunawan & Wahyuni, 2018), (Solimun & Fernandes, 2018), (Anggriana et al, 2017), (Iriyanti et al, 2016), (Yanuar et al, 2017), (Ratnasari & Gumanti, 2019), (Rosalina et al, 2019), (Yanuar et al, 2017), (Mahendra et al, 2019), (Lenzun et al, 2014), states that promotion can increase customer satisfaction. Customers who are satisfied with the information received will also provide good information related to service providers.…”