“…According to consumers, coldness is one of the common sensory properties that enhances freshness perception, through different sensory cues (i.e., oral‐somatosensory, tactile, trigeminal, as well as visual and olfactory cues), in food and beverages (Eccles et al, ; Labbe, Almiron‐Roig, et al, ; Zellner & Durlach, ), water (Labbe, Martin, Le Coutre, & Hudry, ), and soft drinks (McEwan & Colwill, ; Saint‐Eve et al, ; Zhang, Lusk, Mirosa, & Oey, ). Guinard, Souchard, Picot, Rogeaux, and Sieffermann () have also highlighted that the density of visual bubbles positively increases the perceived freshness in beers even though the foam created by bubbles on the top of the liquid can exert a negative impact on such judgments.…”