The Fe-Zn alloying reaction and selective oxidation behavior of 0.7 mass% Si-1.15 mass% Mn added hot-rolled steel annealed at 600-800°C were investigated by comparison with those of cold-rolled steel. The Fe-Zn reactivity of the hot-rolled steel improved from 600°C to 700°C but deteriorated from 700°C to 800°C. Above 700°C, the amount of Fe-Si-Mn oxide on the steel surface increased with increasing temperature, and this oxide deteriorated Fe-Zn reactivity. Below 700°C, a thin layer of Fe oxide on the steel surface deteriorated Fe-Zn reactivity. This oxide layer was reduced by Si and Mn that diffused from the steel substrate. Therefore, as the temperature increased from 600°C to 700°C, Fe-Zn reactivity improved due to the formation of reduced iron on the steel surface. In the case of the cold-rolled steel, the same selective oxidation behavior and reduction mechanism of the Fe oxide were also confirmed, and as a result, the Fe-Zn reactivity of the cold-rolled steel showed behavior similar to that of the hot-rolled steel. However, the Fe-Zn reactivity of the cold-rolled steel improved at a lower temperature than that of the hot-rolled steel. This can be explained by the faster diffusion rates of Si and Mn in the cold-rolled steel than in the hot-rolled steel. That is, reduction of the surface Fe oxide layer by diffused Si and Mn proceeded at a lower temperature, and as a result, the Fe-Zn reactivity of the cold-rolled steel also improved at a lower temperature.