Impact of Social Media on Consumer Buying Patterns

Donnellan, John; McDonald, Melanie; Edmondson, Michael L.

doi:10.5539/ijms.v12n3p71

Cited by 6 publications

(4 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…H1: The credibility of the source (X1) has a positive and significant influence on the purchase intention Source Attractiveness , namely a social media influencer who is physically attractive, is believed to tend to be stronger to increase advertising acceptance (McDonald, 2020). The attractive appearance of social media influencers will affect consumer interest in receiving advertisements delivered (Evans, et al, 2017).…”

Section: Literature Review Social Media Influencersmentioning

confidence: 99%

The Influence of Social Media Influencers on the Purchase Intention of Fashion Products for Generation Z on the Instagram Application

Fakhriah,

Sularsih Anggarawati

2024

FJMR

View full text Add to dashboard Cite

This study was conducted to analyze and demonstrate the influence of a social media influencer, consisting of the variables of source credibility, source attractiveness, agreement with the product, and meaning transfer, on the purchase intention of fashion products for Generation Z on the Instagram application. The population in this study is Generation Z in Bengkulu province. The sample in this study consisted of 210 respondents who met the research criteria. The technique used in this study is purposive sampling technique. Multiple linear regression, t-test and coefficient (R-squared) test were used in this study. The research results show that: Source credibility, source appeal, product agreement and meaning transfer have a positive and significant impact on purchase intention for Generation Z fashion products on Instagram application.

show abstract

Section: Literature Review Social Media Influencersmentioning

confidence: 99%

The Influence of Social Media Influencers on the Purchase Intention of Fashion Products for Generation Z on the Instagram Application

Fakhriah,

Sularsih Anggarawati

2024

FJMR

View full text Add to dashboard Cite

show abstract

“…Social media marketing (SMM) refers to the comprehensive range of activities aimed at promoting products or services through various social media platforms (Ninan et al, 2020).…”

Section: Social Media Marketing (Smm) and Purchase Intention (Pin)mentioning

confidence: 99%

“…Furthermore, Ninan et al (2020) assert that consumers prefer advertisement through social media over traditional methods. Social media promotion is found to contribute to increased brand awareness, enhanced product perception, meaningful business interactions, and higher purchase intentions.…”

Section: Social Media Marketing (Smm) and Purchase Intention (Pin)mentioning

confidence: 99%

Influencing Smartphone Choices: The Interplay of Social Media Marketing and Brand Image on Purchase Intentions

Alharthey

2024

British Journal of Management and Marketing Studies

View full text Add to dashboard Cite

This research study endeavors to shed light on intricate dynamics between Social Media Marketing, Brand Image, and Purchase Intention within unique socio-cultural landscape of Saudi Arabia. The primary aim of this investigation is to explore and analyze how social media marketing strategies deployed by businesses operating in Saudi Arabia impact brand image and, in turn, influence consumers' purchase intentions. While extensive research has explored these relationships in various global settings, a significant research gap exists regarding their specific manifestation in the Saudi Arabian context. In order to address this gap, we conducted a quantitative study employing PLS-SEM Smart PLS software as our data processing tool. We focused on Millennial Smartphone Consumers in Saudi Arabia, a crucial demographic known for its active engagement on social media platforms. Data were collected through online questionnaires distributed to 234 Millennial Smartphone Consumers in Saudi Arabia. The research design addresses several key objectives: first, the exploration of direct relationship between SMM and BRI; second, the examination of the relationship between SMM and PIN; third, the analysis of the relationship between BRI and PIN; and fourth, the assessment of the relationship between SMM and PRI, with BRI serving as a mediator. However, it is vital to recognize certain limitations in our research. This study's focus on a specific demographic, namely Millennial Smartphone Consumers, may not fully represent the broader consumer population. The implications of our findings are significant for businesses operating in Saudi Arabia. By tailoring social media marketing strategies to resonate with local consumer base and considering influence of culture and societal norms, marketers can enhance brand image and influence purchase intentions effectively. Our study has practical implications for businesses and provides a valuable reference for future research and the development of targeted marketing strategies in this region.

show abstract

“…The income account includes "work-related regular income", "unconventional extra income" and "business income"; the expense account includes The expense account includes "essential living expenses", "family building and personal development expenses", "emotional support expenses" and "leisure and recreation expenses". [11] The detailed classification of psychological accounts by the researchers has laid a solid theoretical foundation for the author's study, which is of great reference significance. For example, if parents of junior high school students use their children's outings as a basic form of education, they get more opportunities and money for outings.…”

Section: Psychological Accountsmentioning

confidence: 99%

A Study of Online Consumerism Trap among Youngers in the Context of Behavioral Economics

Zhou

2023

CHR

View full text Add to dashboard Cite

The consumerism trap is a phenomenon where individuals fall into a state of unlimited pursuit of materialism with over-consumption. Merchants often use invisible marketing tactics in selling goods to encourage consumers to consume impulsively and to buy some unwanted products. By reading books and academic journals and conducting online and on-site surveys, this paper investigated the main reasons that lead teens to fall into the trap of consumerism. With documentary analysis, quantitative research and statistical analysis, this paper explores the causes and solutions of the consumerism trap among youngsters in Xicheng District and Haidian District of Beijing, and also provides readers with an understanding and application of herding effect, mere exposure effect and psychological account related to behavioral economics. This paper hopes that this research can help guide teenagers to be alert to the pitfalls of consumerism and consume rationally.

show abstract

Impact of Social Media on Consumer Buying Patterns

Cited by 6 publications

References 11 publications

The Influence of Social Media Influencers on the Purchase Intention of Fashion Products for Generation Z on the Instagram Application

The Influence of Social Media Influencers on the Purchase Intention of Fashion Products for Generation Z on the Instagram Application

Influencing Smartphone Choices: The Interplay of Social Media Marketing and Brand Image on Purchase Intentions

A Study of Online Consumerism Trap among Youngers in the Context of Behavioral Economics

Contact Info

Product

Resources

About