“…Research suggests that new online media platforms are having great impact on public relations (Tancer, 2008;Wright & Hinson, 2006a, 2006b, 2007a, 2007b, 2008a, 2008c, 2008d, 2008e, 2009&, 2009b). To anchor this research result, there is a notion that sponsorship enhances the corporate image and corporate identity as cited in Tufail et al (2014).…”