“…Accordingly, in the personnel process, they should take into account labor market conditions (Bäckström, 2019, p. 814) including employment trends set by globalization and military financing (Dubauskas, 2021;Besenyő & Málnássy, 2022), the changing pace of work and the pursuit of life balance, demographic conditions (Aboul-Ela, 2016, p. 154;Paulikas & Paulikienė, 2022), the socio-economic situation, also how, as an employer, they are perceived by potential candidates and military personnel and employees (Smith, Heinecken, 2014, p. 103-105;Warner, Simon, Payne, 2003, p. 329-342;Jukšs, 2021). The latter is due to the fact that in an increasingly competitive labor market, employees are placing greater demands on employers, who are competing to attract and retain them in the organization.…”