Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan

Ullah, Najeeb; Hussain, Mustansar

doi:10.18775/ijied.1849-7551-7020.2015.14.2005

Cited by 8 publications

(3 citation statements)

References 27 publications

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“…Previous research found that consumers' sureness is based on previous consumers' opinions as well as understandings more than advertisements of marketers (Sen & Lerman, 2007). The advertisements begin to lose their capacity on buyers because of reliability issues (Ullah & Hussain, 2015). On the off chance that the links amongst the sender as well as the beneficiary of the data are durable, the validity of the data will be sufficiently high for the collector to have confidence in that the dealer is dependable (Brown & Reingen, 1987).…”

Section: Anthology Of the Previous Study A Word Of Mouth To Electronmentioning

confidence: 99%

Dimensions of eWOM Credibility on the Online Purchasing Activities among Consumers Through Social Media

Baharuddin¹,

Yaacob²

2020

JKMJC

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Word of mouth (WOM) communication has become a thoughtful information-sharing medium which can affect consumers' buying decisions and attitudes in the direction of product categorizations and brands. Conventional word of mouth (WOM) is an outdated method for sharing thoughts and has existed as far back as individuals traded data which now evolved to the new form of word of mouth which is the electronic word of mouth (eWOM). This study attempts to analyse the dimensions of eWOM credibility on online purchasing activities among consumers through social media. This study employs a quantitative method as the paradigm of methodology in gathering the data for this research. The questionnaires were distributed to 260 respondents. The result of this study has been analysed well as aligned with the research questions as well as the research objectives. The analysis revealed that all three major dimensions which are quality, rating and recommendation consistency had significantly underpinned the eWOM credibility on the online purchasing activities among consumers through social media and a new measurement model also had been developed. The relationship between the dimensions and the differences in the dimensions between consumers of different age and gender were also being analysed in this study where each condition showed dissimilar but accurate results. All the research questions had been thoroughly answered and the research objectives of this research had achieved as well. It is hoped that this study may contribute to the related field in the future.

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Section: Anthology Of the Previous Study A Word Of Mouth To Electronmentioning

confidence: 99%

Dimensions of eWOM Credibility on the Online Purchasing Activities among Consumers Through Social Media

Baharuddin¹,

Yaacob²

2020

JKMJC

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“…Usually the first perception of a new advertisement is surface, inaccurate and not fully understood [25,30,[34][35][36]. Although the new information is not added, subsequent presentations of this ad lead to the fact that its content becomes more conscious, understandable, more deeply perceived.…”

Section: Description Of the Information Approach In The Advertising Rmentioning

confidence: 99%

Information model of the economic efficiency of advertising

et al. 2019

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The development of the economy and trade has led to the widespread use of advertising and the need for its constant improvement. There is a vast field of advertising theory. This paper proposes an information model of the functioning of advertising. We introduce ideas about useful and harmful (excess) information. The concept of user’s thesaurus is also introduced. The effectiveness of advertising is determined by the mutual influence of useful and redundant information. Differential equations are formulated on this basis, the solution of which allows to establish the patterns of the influence of psychological characteristics of users and the mode of presentation of information on the effectiveness of advertising.

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“…According to Ullah, Najeeb & Hussain, Mustansar, (2015), advertising is one of the most integral parts of a business entity that integrates several key fields, including marketing, communications, consumerism, economics, education, social and religious affairs (Kamassi, A.,2019, Abdullah, Kalthom & Haque, Ahasanul & Ahmed, Faruk & Shafiq, Ali., 2019Shafiq, A., Haque, A., & Abdullah, K., 2016). It has different objectives beyond its practice; to inform, educate, convince, persuade, remind, offer, and profit (Safira, Anya, 2017;Busen & Mustaffa, 2014).…”

Section: Introductionmentioning

confidence: 99%

Exploring the Application of Islamic Legal Maxims in Advertising: Practices of manufacturers

Jaapar

Yusof

Mohd

et al. 2021

E-BPJ

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The previous study has argued that the focus of advertising has caused many socio-economic hazards in damaging moral and cultural values by causing exploitation and fraud. Engaging in a systematic content analysis procedure, this article aims to explore the applications of Islamic Legal Maxims in advertising with regards to the manufacturers' practices in supplementary food products industries. Next, explicit purposes are to determine the malpractices among manufacturers in their advertising as well as a shariah-compliant parameter as a guideline to manufacturers in advertising supplementary food products based on the integration of Islamic Legal Maxim and principles of Shariah. Keywords: Advertising, supplementary food, Islamic Legal maxim eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI5.2942

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Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan

Cited by 8 publications

References 27 publications

Dimensions of eWOM Credibility on the Online Purchasing Activities among Consumers Through Social Media

Dimensions of eWOM Credibility on the Online Purchasing Activities among Consumers Through Social Media

Information model of the economic efficiency of advertising

Exploring the Application of Islamic Legal Maxims in Advertising: Practices of manufacturers

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