Impact of viewer engagement on gift-giving in live video streaming

Yu, Eun; Jung, ChanYong; Kim, Hyungjin; Jung, Jaemin

doi:10.1016/j.tele.2018.03.014

Cited by 204 publications

(120 citation statements)

References 32 publications

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“…These works point to common patterns of consumption [ 19 ]. They show how, compared to other media, viewers’ motivations for participating in live entertainment seem to have a stronger social and community basis [ 17 ], although they report different degrees of importance of the various motivations for live streaming [ 21 , 22 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

Cabeza-Ramírez

Sánchez‐Cañizares

García

2020

IJERPH

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A particularly striking new phenomenon in recent years is the live streaming of video games through popular platforms, such as Twitch. This study focuses on the motivations and types of use underlying viewer participation in live streaming platforms. Based on the uses and gratifications theory, this paper aims to analyse how three basic motivations are related to the use of video game streaming platforms. Furthermore, it examines the moderating effects that significant variables, such as the audience member’s age, sex or self-perception of level as a player may exert on this relationship. The results reveal that the three types of motivations are positively associated with use of the platform, although notable differences appear, with informational motivations outweighing entertainment and social motivations. At the same time, no moderating effects on the results of the proposed model were found for the heterogeneity stemming from sex and age. Conversely, the influence of informational motivations on the use of these platforms is moderated by the self-perception of level as a player.

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Section: Literature Reviewmentioning

confidence: 99%

Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

Cabeza-Ramírez

Sánchez‐Cañizares

García

2020

IJERPH

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“…Research has indicated that stream followers are often interested in a personal connection with the streamer and that the perceived connection can also enhance positively related features (e.g. trust or fanship) [16,26,61]. Due to the digital origins of eSports and its tie to the streaming community, the personality of players should be considered an asset that needs to be addressed more by event organizers.…”

Section: Implications and Limitationsmentioning

confidence: 99%

“…Through streaming options on various platforms (e.g. twitch.tv or youtube.com), eSports can be consumed by users all over the world [61]. These streams are extremely popular amongst eSports fans and are often consumed by millions of users [13].…”

Section: Introductionmentioning

confidence: 99%

Differences and Similarities in Motivation for Offline and Online eSports Event Consumption

Neus

Nimmermann

Wagner

et al. 2020

Handel Und Internationales Marketing Retailing and International Marketing

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ESports is a rising phenomenon that attracts followers worldwide. Recently, big eSports events are hosted regularly as a counterpart to the "traditional" online streams. However, the differences between offline and online consumption have not been scientifically addressed. Based on the Motivation Scale for Sports Consumption (MSSC), on-site visitors and stream followers (N = 637) of a big eSports event were surveyed. By analyzing the motives for eSports consumption of these two groups, insights about users following one specific broadcast form were derived and success factors (e.g. intention to visit) were assessed. While on-site attendees are motivated by social aspects, online participants seek knowledge gain and are interested in details of the gameplay. Escape and drama motivation are equally important for both groups. The findings give new insights in the field of eSports and help practitioners develop live experiences of eSports online as well as offline.

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“…Previous studies on live-streaming services usually focused on the perspective of live-streaming viewers (See Table 1), specifically on their motives to watch live-streaming, engagement during watching live-streaming services, attitudes and perceived value towards live-streaming services [12][13][14]. The relationship between streamers and viewers have also been examined.…”

Section: Live-streaming Servicementioning

confidence: 99%

“…Live-streaming services such as Periscope, AfreecaTV, and YouNow investigated in previous studies do not have an entry barrier for streamers [13,14,17]. There is no concept of "Original content" in such live-streaming services, but the video contents can be generated as desired by the streamer, and the video contents are mostly live-streaming, not recorded [17].…”

Section: Characteristics Of Video Contentmentioning

confidence: 99%

Factors Affecting the Popularity of Video Content on Live-Streaming Services: Focusing on V Live, the South Korean Live-Streaming Service

Ham

Lee

2020

Sustainability

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Naver V Live, a South Korean live-streaming service, showcases video contents specific to the entertainment industry, such as K-pop and music. On V Live, K-pop stars and their fans can interact directly in a natural way, and V Live provides high-quality video content with novel topics. This study has identified key characteristics of video content that affect its popularity. A total of 620 video contents of five leading Star channels were classified on the basis of production company, type of video content, and whether it was live-streamed or not. The popularity of video content was measured by the number of comments, hearts, and views. To control potential bias, additional variables were set as control variables—such as the number of channel subscribers, mini-album sales, if the video content was previewed, and cumulative number of days since the video content was uploaded. For analysis, a hierarchical linear regression was conducted. The findings suggest future directions in video content planning.

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Impact of viewer engagement on gift-giving in live video streaming

Cited by 204 publications

References 32 publications

Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

Differences and Similarities in Motivation for Offline and Online eSports Event Consumption

Factors Affecting the Popularity of Video Content on Live-Streaming Services: Focusing on V Live, the South Korean Live-Streaming Service

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