Impact of Voluntary Disclosures on Corporate Brand Equity

Sarkar, Soumya; Bhattacharjee, Titas

doi:10.1057/s41299-017-0020-9

Cited by 10 publications

(21 citation statements)

References 68 publications

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“…The third stream refers to how self-disclosure affects the relationship between salespeople and customers. Along this vein and in the context of service encounters, service providers can influence the salesperson-customer relationship by the self-disclosure of information (Macintosh, 2009;Sarkar & Bhattacharjee, 2017;Söderlund, 2020). Research shows that when salespeople reveal specific information about the service and their own life to the customer, the customer feels a close and personal relationship with the salesperson (Jacobs et al, 2001).…”

Section: Servicesmentioning

confidence: 99%

How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

Huaman-Ramirez

Lunardo

Vásquez‐Parraga

2021

Psychology and Marketing

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Although the notion of self-disclosure has received wide attention since the new millennium, most studies on this topic focus on consumer disclosure, leaving unexamined if brands could benefit from self-disclosure. Therefore, the question remains unanswered if the positive effects of brand self-disclosure on important relational and transactional variables observed in other contexts than consumer-brand relationships would be observed if self-disclosure was made by brands. This study addresses this question, specifically discussing if brand self-disclosure can enhance brand trust and willingness-to-buy (WTB) through the mediating effect of brand intimacy. Results from two scenario-based experiments indicate that engaging in self-disclosure-that is, disclosing some information that was kept unknown so far-helps brands create intimacy and trust with consumers, leading these individuals to exhibit higher WTB. Further, results show that all selfdisclosures are not equal, and it is when the brand engages in the disclosure of positive (vs. negative) information that consumers perceive more brand intimacy, and this even more when such information is disclosed in an anthropomorphic manner. These findings thus provide consistent empirical evidence showing that brand self-disclosure-if providing positive information in an anthropomorphic manner-can serve as a critical tool for brands in their relationships with customers.brand anthropomorphism, brand intimacy, brand self-disclosure, brand trust, willingness-to-buy (WTB) | INTRODUCTIONBrands have more than ever started sharing information that was previously not released to consumers. One particular type of such information pertains to the way products are made or what raw materials comprise them. This trend is particularly salient in the food service industry, with, for instance, McDonald's having revealed in the United States in 2014 how they make their French fries and nuggets. In 2015 in France, Ferrero divulged how they manufacture their Nutella products.Restaurants also have shared information about recipes and ingredients of dishes. For example, in the United States, in New Haven, Trinity Bar & Restaurant shared its butternut squash soup recipe and, in Wilmington, Goat Restaurant shared its mushroom soup recipe. Considering that it is not common for consumers to receive such information from brands about how their products are made, this deliberate brand self-disclosureor the act of revealing product information about the production process, which is usually kept private (Collins & Miller, 1994)-of such information might influence consumer perceptions and eventually consumer-brand relationships.

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Section: Servicesmentioning

confidence: 99%

How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

Huaman-Ramirez

Lunardo

Vásquez‐Parraga

2021

Psychology and Marketing

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“…We have hand-collected data from the company's annual report and company website. Prior literature has also referred to the annual reports for developing disclosure index (Handajani et al , 2014; Ntim and Soobaroyen, 2013; Sarkar and Bhattacharjee, 2017). Each item of CDI has been listed in Table 3.…”

Section: Results and Analysismentioning

confidence: 99%

“…We have followed Sarkar and Bhattacharjee’s (2017) approach while scoring the disclosure index. Partial disclosure implies that the company has not provided details of a particular CSR activity (e.g.…”

Section: Results and Analysismentioning

confidence: 99%

“…Exploring the quality of CSR disclosure is the need of the hour to judge the societal and environmental responsibilities of companies. In this study, we have adopted Sarkar and Bhattacharjee’s (2017) approach in the process of finalizing the items for disclosure index: An extensive review of previous studies ; the item has been used in more than one prior published study (Barako et al , 2006). Discussion with financial and accounting experts and analysts ; items are selected after having a discussion with experts to have their perception for taking investment decision (Barako et al , 2006).…”

Section: Methodsmentioning

confidence: 99%

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Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India

Sarkar

Chatterjee

Bhattacharjee

2021

JIBR

Self Cite

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Purpose This study aims to delve into the influence of corporate social responsibility on the corporate brand performance of Indian business-to-business (B2B) companies. Design/methodology/approach The corporate social responsibility (CSR) practices have been measured through CSR disclosure index (CDI), generated by surveying annual reports/CSR reports/websites of 131 Indian B2B firms. The same was mapped to corporate brand performance of these firms, measured as customer-based corporate brand equity, which was measured through a questionnaire-survey of purchasing managers and users working in firms that are customers to the above-mentioned firms. Findings The result reveals the positive influence of CSR practices in shoring up corporate brand performance. Research limitations/implications CDI has been developed based on CSR reporting across the stakeholder groups. However, the impact has been mapped onto one stakeholder category, the customer. The sample period was only one year, and the data is cross-sectional. Future studies may investigate the long-term effect of CSR using longitudinal data on larger data sets. Practical implications This study will encourage Indian B2B firms to practice CSR not only for conforming to the regulatory requirements but also as a strategic tool in strengthening the competitive advantage. Originality/value It is the first study of its kind to evaluate the imprint of corporate social responsibility, measured based on CSR reporting by firms, on corporate brand performance. It looks into the return earned by firms from the resources invested in CSR activities.

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“…La calidad de la información es un concepto ligado a la transparencia empresarial, que es una forma de obtener la confianza de todos aquellos que se relacionan con la organización. En este sentido, diversas investigaciones empíricas han defendido que la información voluntaria juega un papel relevante en la generación de valor, de reputación corporativa o en la reducción del coste de financiación (Cabrera, 2008;Francis et al, 2008;Sarkar y Bhattacharjee, 2017). Por otra parte, en los últimos años, a raíz de los numerosos escándalos financieros ocurridos a principios de siglo, se han incrementado de forma notable las demandas sociales para mejorar las prácticas de divulgación de información voluntaria de las empresas.…”

Section: La Probabilidad De Quiebra Y La Divulgación De Información Vunclassified

Análisis De La Probabilidad De Quiebra De Las Empresas Cotizadas Españolas.

Moreno

Bravo

2019

ReE

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El presente trabajo analiza diferentes cuestiones relacionadas con la probabilidad de quiebra de las empresas españolas cotizadas. En primer lugar, se ha analizado el riesgo de quiebra de estas empresas en el año 2015 en base al índice Z-Score diseñado por Altman (1968). En segundo lugar, se realiza una comparación de los resultados procedentes del cálculo del indicador Z-score con los resultados obtenidos al utilizar un indicador de la probabilidad de quiebra adaptado para las empresas españolas. Finalmente, se analiza la posible relación existente entre la probabilidad de quiebra y la calidad de la información voluntaria publicada de las empresas españolas, cuestión importante para mejorar la eficiencia de los mercados de capitales. La evidencia encontrada puede tener implicaciones directas tanto para empresas como para reguladores.

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Impact of Voluntary Disclosures on Corporate Brand Equity

Cited by 10 publications

References 68 publications

How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India

Análisis De La Probabilidad De Quiebra De Las Empresas Cotizadas Españolas.

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