Impact of VR on impulsive desire for a destination

Kang, Hyunjeong

doi:10.1016/j.jhtm.2020.02.003

Cited by 76 publications

(47 citation statements)

References 102 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…However, little knowledge is available concerning the impact of product risk on consumers' desire for impulsive buying [9]. Although many scholars argue that impulse buying is mostly dominated by affects [49], some studies confirmed that several cognitive factors do affect the urge to purchase impulsively, such as utilitarian value [50], website usefulness [29], and website quality [17] [47]. Accordingly, we hypothesize: H4: Perceived product risk will negatively influence the urge to buy impulsively.…”

Section: Effects Of Product Risk and Affective Intensity On The Urge To Buy Impulsivelymentioning

confidence: 92%

“…Live streaming commerce provides a sensory-rich and highly interactive product presentation format, which makes consumers perceive the product right in front of them. High-level product presence provides opportunities to examine all aspects of the product [46] and helps consumers gain more knowledge about the recommended product [47]. As a result, consumers may perceive less product risk.…”

Section: Effect Of Social Presence Of Products On Product Risk and Affective Intensitymentioning

confidence: 99%

“…However, on online platforms, consumers cannot physically interact with the product due to the separation of time and space [9]. High-level product presence may be a solution to this concern [9] by narrowing the psychological distance between consumers and products [47]. Live streaming commerce has the potential to offer consumers a shopping experience that resembles a physical product experience.…”

Section: Effect Of Social Presence Of Products On Product Risk and Affective Intensitymentioning

confidence: 99%

“…Figure 1. Research modelless impulsive desire for a travel destination[47]. Accordingly, we hypothesize:…”

mentioning

confidence: 99%

See 3 more Smart Citations

Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role of Social Presence

Zhang¹,

Cheng²,

Huang³

et al. 2022

Proceedings of the Annual Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

Live streaming is changing the paradigm of people's entertainment and consumption. It has been adopted by many small individual sellers to improve their market performance, leading to the emergence of live streaming commerce. Although existing literature has paid attention to consumer purchase behavior in live streaming commerce, little knowledge on impulse buying can be available. Drawing on social presence theory and cognitive-affective framework, this paper attempts to develop a theoretical model to investigate how social presence affects consumers' urge to buy impulsively through the mediating mechanism of cognitive state (i.e., product risk) and affective state (i.e., affective intensity). This paper is expected to advance knowledge on consumers' impulse buying in live streaming commerce.

show abstract

Section: Effects Of Product Risk and Affective Intensity On The Urge To Buy Impulsivelymentioning

confidence: 92%

Section: Effect Of Social Presence Of Products On Product Risk and Affective Intensitymentioning

confidence: 99%

Section: Effect Of Social Presence Of Products On Product Risk and Affective Intensitymentioning

confidence: 99%

“…Figure 1. Research modelless impulsive desire for a travel destination[47]. Accordingly, we hypothesize:…”

mentioning

confidence: 99%

See 2 more Smart Citations

Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role of Social Presence

Zhang¹,

Cheng²,

Huang³

et al. 2022

Proceedings of the Annual Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

show abstract

“…There are many studies on interaction problem in HMD-VR environment. Kang (2020) proposed a research model to analyze the influence of tourism product for HMD-VR through emotional and cognitive processes. HMD-VR also played an important role in education, and in Valentine et al (2021), the colleges evaluated the benefits of HMD-VR in implementation without manipulating the device from students.…”

Section: Related Workmentioning

confidence: 99%

Human–Computer Interaction-Oriented African Literature and African Philosophy Appreciation

Wen

Piao

2022

Front. Psychol.

View full text Add to dashboard Cite

African literature has played a major role in changing and shaping perceptions about African people and their way of life for the longest time. Unlike western cultures that are associated with advanced forms of writing, African literature is oral in nature, meaning it has to be recited and even performed. Although Africa has an old tribal culture, African philosophy is a new and strange idea among us. Although the problem of “universality” of African philosophy actually refers to the question of whether Africa has heckling of philosophy in the Western sense, obviously, the philosophy bred by Africa’s native culture must be acknowledged. Therefore, the human–computer interaction-oriented (HCI-oriented) method is proposed to appreciate African literature and African philosophy. To begin with, a physical object of tablet-aid is designed, and a depth camera is used to track the user’s hand and tablet-aid and then map them to the virtual scene, respectively. Then, a tactile redirection method is proposed to meet the user’s requirement of tactile consistency in head-mounted display virtual reality environment. Finally, electroencephalogram (EEG) emotion recognition, based on multiscale convolution kernel convolutional neural networks, is proposed to appreciate the reflection of African philosophy in African literature. The experimental results show that the proposed method has a strong immersion and a good interactive experience in navigation, selection, and manipulation. The proposed HCI method is not only easy to use, but also improves the interaction efficiency and accuracy during appreciation. In addition, the simulation of EEG emotion recognition reveals that the accuracy of emotion classification in 33-channel is 90.63%, almost close to the accuracy of the whole channel, and the proposed algorithm outperforms three baselines with respect to classification accuracy.

show abstract

Virtual reality and mental imagery towards travel inspiration and visit intention

Assiouras,

Giannopoulos,

Mavragani

et al. 2024

Journal of Tourism Research

View full text Add to dashboard Cite

The study examines the relationship between virtual reality (VR)‐facilitated mental imagery and travellers' intention to visit a destination. A serial mediation process through travel inspiration (inspired‐by and inspired‐to) is proposed as a psychological mechanism able to explain the positive relationship of elaboration and quality of mental imagery with visit intentions. VR users were recruited through Prolific Academic. The findings demonstrate that VR‐facilitated elaboration of mental imagery increases travel inspiration and consequently visit intention. However, the importance of mental imagery quality is much lower. The paper contributes to the literature of pre‐travel VR experience by exploring the role of travel inspiration.

show abstract

Impact of VR on impulsive desire for a destination

Cited by 76 publications

References 102 publications

Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role of Social Presence

Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role of Social Presence

Human–Computer Interaction-Oriented African Literature and African Philosophy Appreciation

Virtual reality and mental imagery towards travel inspiration and visit intention

Contact Info

Product

Resources

About