“…This highlights the need for further research into how mainstream market‐driven GITO organizations engaged in impact sourcing work respond to the challenges of aligning practices with the local context and achieve sustainable socio‐economic returns. Towards this goal, an institutional theory lens has been shown to be of value in making sense of the dynamics of impact sourcing (Ismail, Heeks, Nicholson, & Aman, ; Khan et al, ; Madon & Ranjini, ). Of particular relevance to our inquiry is a stream in the management literature focusing on how institutional logics shape operations of organizations (Greenwood, Díaz, Li, & Lorente, ; Smets, Jarzabkowski, Burke, & Spee, ).…”