Drilling operation of oil wells involves high costs and risks. With recent discoveries of deeper reservoirs and difficult to access, there was an increase in the number of horizontal wells drilled and far-reaching, and, thereat, new challenges with operational problems. Fluids, or muds, drilling are essential to the well drilling process, confirming the need to study and find physical, rheological, and filtration properties, appropriate to the complexities in each section and the drilling stage. Optimized formulation is the one that comprises a safe operation, mitigation of operational problems, environmental protection, low cost, and high productivity. Thus, this paper offers the study of the rheological properties, and determination of filtrate volume, of the aqueous base fluid formulations, developed with polymeric additives. A high performance formulation, presenting technical-economical feasibility for drilling operations, was achieved using 0.43% m/v of viscosifier (xanthan gun), 0.57% m/v of filtrate controller (hydroxypropyl starch) and 4.57% m/v of clay swelling inhibitor (KCl)