Impacts of adopting corporate social responsibility activities in the organizational structure: a study of german multinationals in Brazil

Abstract

This study is based on the following questions: what are the impacts of adopting CSR activities in a companyorganizational structure, as well as the decision making process in an international context, especially in Braziliancompanies with German capital? This survey was conducted on 76 German companies, operating in the transformationindustry in Brazil. Therefore the research was a descriptive theoretical-empirical study with a qualitative andquantitative approach to characterize the impacts of the adoption of CSR practices in the organizational structure ofcompanies. However, it presents quantitative data collection and analysis tools in order to map the largest possiblenumber of companies for the study, ensuring the standardization of responses and facilitating the understanding of CSRinsertion process in Brazil. It was also observed that in the coordination of CSR activities, the companies participatingin this study were in an embryonic stage of inserting CSR in their structures. Concerning the system of decision making,the Brazilian subsidiaries of German multinationals are considered as ‘active agents’ of CSR management in their localcontext. It is important to mention that CSR is relevant to these companies according to the profile of the CSR activitiesmanager and his or her position in the organizational structure. Therefore, this present study contributes to thediscussion of CSR as part of company strategy and not as specific and isolated actions that could be simply used aspromotional actions.

Responsabilidade Social Corporativa sob a perspectiva de Tripple Botton Line - Uma Revisão de Escopo

“…A RSC é atual por seu papel de garantir valores econômicos, ambientais e sociais, sendo uma abordagem apropriada para garantir a autenticidade de iniciativas e práticas socialmente MARTINS, 2015). Neste caso surge a questão relativa ao nível hierárquico adequado, alocação departamental e número de pessoas envolvidas, bem como a forma de sua inserção.…”

“…Kusi-Sarponget et al, (2016);Ünal et al, (2019);Kazancoglu et al, (2020) Aplicação de RSC/ ECAbina et al, (2022);Welzel et al, (2015);Blinova et al, (2022);Patuelli et al, (2022) XLIII ENCONTRO…”

FRAMEWORK PARA RESPONSABILIDADE SOCIAL CORPORATIVA VISANDO O DESENVOLVIMENTO DA ECONOMIA CIRCULAR SOB a PERSPECTIVA DA GESTãO DE CADEIA DE SUPRIMENTOS SUSTENTáVEIS

“…A apresentação dos elementos que compõem a RSC é relevante, pois há a inclusão do tema RSC na estrutura organizacional (Welzel, 2015). Neste caso surge a questão relativa ao nível hierárquico adequado, alocação departamental e número de pessoas envolvidas, bem como a forma de sua inserção.…”