Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19

Khenresta, Tsanaa; Salasa, Yonaz; Oktaviani, Rani

doi:10.33555/embm.v9i1.191

Cited by 2 publications

(2 citation statements)

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“…3 shows the virtual travel platform from museumnasional.id and Indonesia.travel. The form of virtual tour is shared in several kinds, including photos, videos, virtual reality photography, 360-degree videos, 360-degree interactive videos, and virtual reality [10]. Virtual tourism is a form of adaptation and transformation to rise against the pandemic by utilizing technology.…”

Section: Resultsmentioning

confidence: 99%

Post-Covid-19 Tourism Recovery and Innovation Methods: Practical Evidence from Indonesia

Rahmah,

Muliawanti

2023

Advances in Social Science, Education and Humanities Research

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in the tourism sector has caused tourist visits to drop drastically, closing hotels, restaurants, and other tourism businesses. This has an impact on the economy of tourism activists because many tourism industries must be closed temporarily to permanently. In order to support government programs in restoring tourism conditions, various strategies have been implemented in Indonesia. This study aims to examine the development and recovery strategies for post-covid-19 tourism in Indonesia. The method used is a literature study using a number of scientific papers that have been published from 2020 to 2022. Data collection uses Google Scholar with the keywords "tourism recovery strategy" "covid-19" and "Indonesia". The results of this study reveal that the tourism recovery strategy in Indonesia has various characteristics according to its type. The main strategy undertaken is to improve and add health protocol facilities according to CHSE standards. For popular tourist areas use a massive promotional strategy on social media. In tourist villages and developing tourism there are additional strategies for increasing human resource capacity. In this type of religious tourism, there is an additional role for the government in supporting the development of halal tourism and sharia tourism such as providing halal certificates. In general, to strengthen the government's tourism recovery strategy, the government is massively developing virtual tours for cultural tourism.

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Section: Resultsmentioning

confidence: 99%

Post-Covid-19 Tourism Recovery and Innovation Methods: Practical Evidence from Indonesia

Rahmah,

Muliawanti

2023

Advances in Social Science, Education and Humanities Research

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“…Tolak Angin sendiri berupaya dalam pencanangan strategi yang dipengaruhi oleh perkembangan zaman seperti melalukan engagement dengan konsumen melalui media sosial dan melakukan pemasaran secara digital (Barlian, 2021). Dalam praktiknya, pemasaran digital sendiri mengemas produk menjadi produk yang bersifat online (Khenresta, Salasa, & Oktaviani, 2021).…”

Section: Abstrakunclassified

Inovasi Kampanye Digital Pintarisme Dalam Memperkuat Brand Image Perusahaan Tolak Angin Melalui Implementasi Digital Marketing Public Relations

Sistianinggaluh¹,

Oktaviani²

2022

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Penelitian ini dilakukan dengan melihat adanya latar belakang masalah pada PT Industri Jamu dan Farmasi Sido Muncul, Tbk. yang menerapkan implementasi digital marketing public relations dalam memperkuat citra merek dengan kali pertamanya menjalankan kampanye berbasis digital bertajuk #Pintarisme. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi Digital Marketing Public Relations pada kampanye #Pintarisme dalam memperkuat citra merek dan juga hambatan yang dihadapi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan melakukan wawancara mendalam kepada narasumber internal perusahaan dan ahli. Teori yang digunakan adalah teori Computer Mediated Communication, instrumen MPR, dan konsep Three Ways Strategy. Hasil penelitian menunjukkan temuan penting yang membentuk keberhasilan kampanye dalam memperkuat brand image yaitu adanya strategi taktikal pada kampanye #Pintarisme, implementasi yang menerapkan perluasan dan pembentukkan opini, serta dijalankannya publikasi SHINE; Story selling, Hype buzz, Integrated collaboration, dan Elaborative targeting. Namun, terdapat beberapa kelemahan yang ditemukan seperti lemahnya penerapan strategi pass, belum adanya aktivitas sponsor yang terintegrasi dengan taktikal kampanye melalui digital MPR, serta kurangnya penguatan pernyataan dari tokoh internal. Temuan ini berimplikasi pada belum maksimalnya penerapan strategi MPR pada kampanye #Pintarisme.

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Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19

Cited by 2 publications

References 1 publication

Post-Covid-19 Tourism Recovery and Innovation Methods: Practical Evidence from Indonesia

Post-Covid-19 Tourism Recovery and Innovation Methods: Practical Evidence from Indonesia

Inovasi Kampanye Digital Pintarisme Dalam Memperkuat Brand Image Perusahaan Tolak Angin Melalui Implementasi Digital Marketing Public Relations

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