There is a phenomenon in Indonesian society which is currently more interested in popular culture, such as from Korea, Japan, USA and other developed countries. This is also the impact of aggresive promotions from developed countries' popular culture through film, music, drama and other media. One of the popular culture products that also entered Indonesia is urban toys. In the midst of urban toys, the emergence of an Indonesian urban toy designer who joined the community with the name IAT (Indonesian Art Toys) has placed idealism on their artworks to promote Indonesian culture through urban toys. By bringing the culture in the mirror theory, supported by the concept of promotion mix, toy literature and communication, and using qualitative methodology, this research aims to analyze and explore the position, strength and weakness of urban toys as a new alternative media for promoting Indonesian culture. The results show that urban toys hold the position as products as well as a media for cultural promotion. The strength of this culture of media promotion lies in the combination of visualization of traditional cultural artifacts with packaging of pop culture, so that it has added value and opens up new market segments. However, currently the work of urban toys has not been produced on a mass scale by producers, because it is still produced by artists individually. This study concludes that urban toys can play a role as a new alternative media for the culture of visual communication and bring national cultural identity.

Jakarta Aquarium is an ex-situ conservation and education institution located in Neo Soho Mall, West Jakarta. As a newly established institution, Jakarta Aquarium wants its brand to be used by the wider community. The efforts made by the Public Relations Jakarta Aquarium are to utilize the features available on Instagram. The purpose of this research was to find out strengths and weaknesses the utilization of Instagram as a media publication for Jakarta Aquarium to build brand awareness. The theory used in this study is new media theory and supported by Public Relations concepts, publication concepts, and Instagram. This study uses a qualitative descriptive method that designed by data collection techniques in the form of structured interviews, literature studies and internet reviews, especially on Instagram Jakarta Aquarium activities. The findings obtained in this study are the use of Instagram has maximized Instagram's role as a platform to media publicity, consistent in managing the feed display and upload interesting content so that it can build Jakarta Aquarium's brand awareness in the wider community. In addition, through this research the researcher can find out more about the advantages of the Jakarta Aquarium's Instagram that has made it easier for people to access all information quickly and easily, and establish two-way communication with their followers. Also, the disadvantages of Jakarta Aquarium's Instagram that still uploads more promotional content than the educational content on Instagram.ABSTRAK Jakarta Aquarium merupakan lembaga konservasi dan edukasi ex-situ yang terletak di dalam Mall Neo Soho, Jakarta Barat. Sebagai lembaga yang baru berdiri, Jakarta Aquarium ingin agar brand-nya dikenal oleh masyarakat luas. Bentuk upaya yang dilakukan Public Relations Jakarta Aquarium yakni memanfaatkan fitur-fitur yang ada di Instagram. Tujuan penelitian ini adalah untuk mengetahui kelebihan dan kekurangan pemanfaatan Instagram sebagai media publikasi Jakarta Aquarium dalam membangun brand awareness. Teori yang digunakan dalam penelitian ini adalah teori media baru dan didukung oleh konsep Public Relations, konsep publikasi, dan Instagram. Penelitian ini menggunakan metode deskriptif kualitatif yang dirancang melalui teknik pengumpulan data berupa wawancara terstuktur,

This research aims to improve student learning outcomes on mathematics learning by using a contextual approach. This research is a Class Action Research (CAR) conducted at one of the vocational schools (SMK) in X-class areas of focus on Automation of Governance and Office 3. The research instruments used in this study are (1) tests consisting of pre-test and post-test of the concept of Sigma notation and infinite series; and (2) the use of an observation sheet for teachers and students as a condition of measuring action execution. The procedure of the study consists of (1) planning, (2) The implementation of Action, (3) observation, (4) evaluation, and (5) reflection. The test results showed that there was an increase in pre-test and post-test results of 19.33%. Obviously, this shows that students ' learning outcomes on math learning are increasing after learning using a contextual approach.

Penelitian ini berusaha mengevaluasi komunikasi publik Pemerintah Republik Indonesia terkait pandemi Covid-19 di Indonesia dari perspektif para jurnalis sebagai mitra pemerintah dalam menyampaikan pesan kepada masyarakat. Dengan menggunakan teori sistem dan excellence theory Grunig sebagai kerangka teoretis, penelitian ini mencoba memahami bagaimana pemerintah sebagai organismee hidup berinteraksi dengan lingkungannya dan mengidentifikasi strategi kehumasan yang dipakai dalam berkomunikasi kepada para pemangku kepentingan terkait pandemi. Penelitian ini menggunakan pendekatan kualitatif dengan memakai focus group discussion (FGD) dan big data analysis (BDA) sebagai teknik pengumpulan data. Hasil penelitian menunjukkan adanya perubahan dalam pola komunikasi krisis pemerintah. Hal ini didorong oleh adanya perubahan kepemimpinan di lembaga terkait dan pergeseran pola komunikasi yang awalnya bersifat militeristik menjadi nonmiliteristik. Namun demikian, beberapa masalah masih didapati dalam komunikasi pemerintah tersebut, di antaranya, masih ditemukannya ego sektoral, inkonsistensi pesan yang dikirimkan oleh lembaga-lembaga pemerintah, penggunaan symbol rujukan yang tidak universal, banyaknya aspek seremonial yang tidak perlu, dan kesenjangan antara perumusan dan realisasi ide serta pelibatan para pemangku kepentingan dalam semangat volunterisme.This study seeks to evaluate the public communication of the Government of the Republic of Indonesia regarding the Covid-19 pandemic in Indonesia from the perspective of journalists as government partners in conveying messages to the public. Using Grunig's systems theory and excellence theory as a theoretical framework, this study tries to understand how the government as a living organisme interacts with its environment and identifies the public relations strategy used in communicating with stakeholders regarding the pandemic. This study employed a qualitative approach using focus group discussions (FGD) and big data analysis (BDA) as data collection techniques. The results showed a change in the government's crisis communication pattern. This is driven by a change in leadership in related institutions and a shift in communication patterns from militaristic to non-militaristic. However, several problems are still found in the government's communication, including the finding of sectoral egos, inconsistency of messages sent by government institutions, the use of non-universal reference symbols, many unnecessary ceremonial aspects, and the gap between formulation and realization of ideas and involvement of stakeholders in the spirit of voluntarism.

This study discusses how the implementation of the marketing communication strategy of PT.  TWC on social media during the Covid-19 pandemic.  This study aims to understand the marketing communication strategy of PT.  TWC on social media and understand the tactics and alternative promos of PT.  TWC during the Covid-19 pandemic.  The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants.  In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT.  TWC is also using virtual tours as an alternative tactic to its marketing communication strategy   Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour