Urban Toys as a New Alternative Media to Promote Indonesian Culture

Oktaviani, Rani; Ichwan, Fadlin Nur

doi:10.17576/jkmjc-2018-3404-18

Cited by 3 publications

(3 citation statements)

References 4 publications

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“…One of the exciting things about Jelekong village is that most of its residents make painting as a livelihood (Oktaviani, 2018). Usually, painting activities are only done by someone who has talent, and communities in one area rarely do it.…”

Section: Introductionmentioning

confidence: 99%

The Contribution of Cultural Arts Production to Improving the Community’s Economy

Agustina¹

2023

Socio-Politica

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There are more and more centers for cultural studies and collections of works of art that can later be used as works of art that can generate income and people's livelihoods. The purpose of this study was to describe the extent of the role of painting culture in the economy of the people of Kampung Giri Harja, Jelekong Village, Baleendah District, Bandung Regency. So it is useful to provide important information about the existence of Kampung Giri Harja, Jelekong Village, Bandung Regency, namely that besides being a center for cultural studies it can also make painting a source of economic income and employment for the Jelekong people and regional income. The research method used in this study is a descriptive analysis method using a qualitative approach—data collection, observation, interviews, and literature studies. The subject of this research is the arts village and its people. The results of the study show that the culture of painting in Giri Harja Village, Jelekong Village, Baleendah District, Bandung Regency can provide community welfare and a source of employment for the community around Giri Harja and migrants who enter Giri Harja Village. This is evidenced by the sufficient income earned by gallery owners, craftsmen and other artists. It is also proven that these paintings are not marketed at home as usual, but have been marketed outside areas such as Cipanas, Bogor, Jakarta and even galleries in Jakarta.

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Section: Introductionmentioning

confidence: 99%

The Contribution of Cultural Arts Production to Improving the Community’s Economy

Agustina¹

2023

Socio-Politica

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“…The entry of producers/urban toys artists from abroad, makes it a challenge where the local target market is more familiar with foreign producers/ artists. Amid global competition, the local Indonesian urban toys artist, began to run a concept-based local and bring Indonesian Culture [3]. Several artists and the Indonesian urban toys community of entrepreneurs began to change the concept of entrepreneurship and marketing communication channels with new alternative strategies.…”

Section: Introductionmentioning

confidence: 99%

Creativepreneur in Era 5.0: Concept and New Path of Communication in Indonesian Urban Toys Artist

Oktaviani¹,

Ichwan²

2021

Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia

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This research was conducted by looking at the problem that globalization and digital networks as communication channels make a significant aspect in urban toys sales competition. The entry of producers/urban toys artists from abroad, makes it a challenge where the local target market is more familiar with foreign producers/ artists. Amid global competition, several artists and the Indonesian urban toys toy community of entrepreneurs began to change the concept of entrepreneur and communication channels with new alternative strategies. Seeing the above symptoms, this study was conducted with the aims 1) Analysing the new strategies of urban toys entrepreneurs from local Indonesian artists. 2) Analysing the characteristics of concepts and message content of products/works 3) Analysing changes in communication channels with a digital approach as a form of transformation from Indonesian urban toys entrepreneurs. This study uses Opportunity-Based Theory and is combined with the concept of communication strategy. The methodology used is qualitative and analysed by using qualitative data coding. The results of this research found that several local Indonesian Entrepreneurs/ Artists had implemented digital (Dynamic Entrepreneur) communication strategies. Another significant finding is that Indonesian urban toys entrepreneurs have begun to apply digital communication lines that are able to cut the mass production process from communicating with producers, distributors, customers, to reviewers, all through e-commerce communication networks. The implications of this study indicate that era 5.0 can be used as an innovation entrepreneurship, where humans act as man behind the concept, communication as a process, and digital systems as a machines for production until promotion.

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“…Previous research has claimed that urban toy is a new alternative media to promote traditional culture [7]. Moreover, some studies attempt to preserve WTM, such as in the form of book design [8,9], development of its creative industry, and export [10,11], also arrangement of WTM presentations in cultural tourism [12].…”

Section: Introductionmentioning

confidence: 99%

Designing Urban Toys to Support Local Traditional Arts

Novica¹,

Hidayat²,

Yahya³

2020

Proceedings of the 2nd International Conference on Arts and Design Education (ICADE 2019)

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This article reports the urban toy design process as a result of the visual style transformation of Wayang Topeng Malang (WTM), one of the traditional arts in Malang, East Java, Indonesia. The visual style which has been acquired by ATUMICS method combines decorative elements on the headpiece (urna, sinom, and cula), the color of the mask, the expression of the mask with a humanoid body shape wearing an urban teenage fashion style. The team designed the looks of the character and discussed it with several stakeholders through focused group discussion (FGD), including performance art academics, WTM Artist, illustrators, and urban toys community in Malang. The FGD conducted twice. The first one is to choose the final design of the character, and the second one is to breakdown models/toy parts. This design process results in a 3D model of urban toy design that is expected to preserve local traditional culture.

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Urban Toys as a New Alternative Media to Promote Indonesian Culture

Cited by 3 publications

References 4 publications

The Contribution of Cultural Arts Production to Improving the Community’s Economy

The Contribution of Cultural Arts Production to Improving the Community’s Economy

Creativepreneur in Era 5.0: Concept and New Path of Communication in Indonesian Urban Toys Artist

Designing Urban Toys to Support Local Traditional Arts

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