Implementasi Karakter Marketing Syariah Dalam Meningkatkan Kepuasan Konsumen

Abstract

In a business business, in general, business competition is very tight, making it difficult for competitors or similar businesses to attract consumers. Some competitors may be more oriented towards satisfying rather than maximizing profit. Marketing itself is a form of muamalah that is justified in Islam, as long as the transaction process is protected from things that are prohibited by sharia provisions. Service must be done as well as possible to be able to provide added value in attracting consumers. This study aims to find out how the Islamic marketing character is applied, find out what factors can increase customer satisfaction and whether the implementation of sharia marketing character can increase customer satisfaction at STOKIS NASA E.2317 Warujaya Village, Depok District, Cirebon Regency. In this study the authors used a qualitative approach. Data collection techniques using observation, interviews and documentation. The implementation of sharia marketing character in increasing consumer satisfaction at Stokis Natural Nusantara E.2317 Warujaya, Depok District, Cirebon Regency is in the following way: the soul of a sharia marketer believes that these theistic or divine Shari'a laws are the fairest, where the owner of STOKIS NASA E.2317 places great emphasis on moral (moral and ethical) issues in all aspects of its activities. With the implementation of a clean, neat and unpretentious appearance whatever the model or style of dress worn by the owner and all employees of STOKIS NASA E.2317, and they work by prioritizing religious values, piety, moral aspects and honesty in all marketing activities.