This study aims to determine strategies in increasing student learning motivation to maintain the The era of digitalization brings a wind of change, many polemics and pros and cons to the development of all sectors related to digital is no exception to the business sector and the economy. In running a business, marketing is the spearhead in penetrating the market, applies whether it is a large company or a company with micro, small or medium scale. Micro enterprises still face classic problems that have often occurred regarding capital limitations and still very simple marketing patterns that apply. The research method used in this research is a descriptive qualitative research method that is a research that produces descriptive data (depictions) in the form of written and oral facts of observed behavior, in a situation that takes place fairly and scientifically and not in controlled conditions.The banana industry and  trade of sale "AA" conducts marketing efforts using social media. This is done to introduce more widely banana sale products "AA" and increase awareness of its efforts to the audience, a form of digital marketing that has been used by throwing messages in the form of images, audio-visuals, and text messages precisely through social media networks facebook and instagram. Banana sale company “AA” has made efforts to increase its marketing efforts by utilizing social media networks facebook and instagram. This is done so that the company is able to compete in competition in the digital age and a form of awareness of its business that survives as a partnership in investing. Abstrak Era digitalisasi membawa angin perubahan, banyak polemik serta pro dan kontra terhadap perkembangan semua sektor yang berkaitan dengan digital tidak terkecuali sektor bisnis dan ekonomi. Dalam menjalankan bisnis, marketing merupakan ujung tombak dalam melalukan penetrasi pasar, hal ini berlaku baik itu perusahaan besar ataupun perusahaan dengan skala mikro, kecil ataupun menengah. Usaha mikro masih menghadapi permasalahan klasik yang selama ini kerap terjadi perihal keterbatasan modal dan masih sangat sederhananya pola pemasaran yang terapkan. Metode penelitian yang digunakan dalam riset ini adalah metode penelitian kualitatif deskriptif yaitu suatu penelitian yang menghasilkan data yang bersifat deskriptif (penggambaran) berupa fakta-fakta yang tertulis maupun lisan dari perilaku yang dicermati, dalam keadaaan yang berlangsung secara wajar dan ilmiah dan bukan dalam kondisi yang terkendali. Industri dan perdagangan sale pisang “AA” melakukan upaya pemasaran dengan menggunakan media sosial. Hal ini dilakukan untuk mengenalkan lebih luas produk sale pisang “AA” dan meningkatkan awareness usahanya kepada khalayak, bentuk pemasaran digital yang telah digunakan dengan cara melempar pesan dalam bentuk gambar, audio-visual, maupun pesan text dengan tepat melalui jaringan media sosial facebook dan instagram. Perusahaan sale pisang “AA” telah melakukan upaya peningkatan pemasaran usahanya dengan menfaatkan jaringan media sosial facebook dan instagram. Hal ini dilakukan agar perusahaan tersebut mampu bersaing dalam persaingan di era digital dan bentuk awareness terhadap usahanya yang survive yang layak sebagai patnership dalam berinvestasi.

In a business business, in general, business competition is very tight, making it difficult for competitors or similar businesses to attract consumers. Some competitors may be more oriented towards satisfying rather than maximizing profit. Marketing itself is a form of muamalah that is justified in Islam, as long as the transaction process is protected from things that are prohibited by sharia provisions. Service must be done as well as possible to be able to provide added value in attracting consumers. This study aims to find out how the Islamic marketing character is applied, find out what factors can increase customer satisfaction and whether the implementation of sharia marketing character can increase customer satisfaction at STOKIS NASA E.2317 Warujaya Village, Depok District, Cirebon Regency. In this study the authors used a qualitative approach. Data collection techniques using observation, interviews and documentation. The implementation of sharia marketing character in increasing consumer satisfaction at Stokis Natural Nusantara E.2317 Warujaya, Depok District, Cirebon Regency is in the following way: the soul of a sharia marketer believes that these theistic or divine Shari'a laws are the fairest, where the owner of STOKIS NASA E.2317 places great emphasis on moral (moral and ethical) issues in all aspects of its activities. With the implementation of a clean, neat and unpretentious appearance whatever the model or style of dress worn by the owner and all employees of STOKIS NASA E.2317, and they work by prioritizing religious values, piety, moral aspects and honesty in all marketing activities.