Scaling‐up ecological restoration demands the involvement of private sector actors. Experience regarding science‐based habitat restoration programs in the sector should be made available to support further joint projects. In our case, hierarchical restoration prioritization was applied to select best target for habitat reconstruction at a Hungarian industrial area. Multiple potential natural vegetation model, a novel approach, supported restoration prioritization satisfying both ecological (sustainability and nature conservation value) and other needs (feasibility, rapid green surface, amenity, and education value). The target that met all priorities was the open steppe forest that has a mosaic arrangement with open and closed sand steppes. The potential area of this xero‐thermophile oak wood is expected to expand in Hungary with climate change, therefore the selected target has a likelihood of long‐term sustainability, if established. A matrix of sand steppes was created first at the factory area in 2014–2015, and tree and shrub saplings were planted in this matrix. The seeding induced rapid changes in vegetation composition: the second year samples became close to reference sand steppes in the principal component analysis ordination space. Tree and shrub survival was species dependent, reaching a maximum of 52 and 73% for tree and shrub species, respectively. One tree and 2 shrub species did not survive at all. Altogether 53 of 107 target species have established. So far, restored vegetation development confirmed the suitability of the applied hierarchical prioritization framework at factory scale.