2011
DOI: 10.1111/j.1365-2753.2011.01653.x
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Implementation of innovative attitudes and behaviour in primary health care by means of strategic communication: a 7‐year follow‐up

Abstract: Strategic communication plays an important role in the process of creating innovative attitudes and behaviour among primary care professionals. The willingness to change attitudes enhances primary care staff's readiness to change everyday practices, thus facilitating the implementation of evidence-based care.

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Cited by 10 publications
(23 citation statements)
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“…Strategic communication has been defined as “the purposeful use of communication by an organization to fulfill its mission” (Hallahan, Holtzhausen, Van Ruler, Vercic, & Sriramesh, ). This strategy has successfully generated both short‐term and long‐term interest in research as well as a willingness to change work practices based on innovative thinking that will probably benefit evidence‐based practice (EBP) among healthcare personnel (Mortenius, Fridlund, Marklund, Palm, & Baigi, a; Mortenius, Marklund, Palm, Bjorkelund, & Baigi, ).…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…Strategic communication has been defined as “the purposeful use of communication by an organization to fulfill its mission” (Hallahan, Holtzhausen, Van Ruler, Vercic, & Sriramesh, ). This strategy has successfully generated both short‐term and long‐term interest in research as well as a willingness to change work practices based on innovative thinking that will probably benefit evidence‐based practice (EBP) among healthcare personnel (Mortenius, Fridlund, Marklund, Palm, & Baigi, a; Mortenius, Marklund, Palm, Bjorkelund, & Baigi, ).…”
Section: Introductionmentioning
confidence: 99%
“…This concept can be used to create a positive attitude toward research in order to increase knowledge of research and development (R & D). Studies in primary care have shown that such knowledge also stimulates interest in changing work practices in the long term (Mortenius, Fridlund, et al, 2012;Mortenius, Marklund, Palm, Bjorkelund et al, 2012). However, no specific study has been conducted to explore the impact of strategic communication on long-term attitudes of nurses toward R & D. Therefore, the aim of the study was to evaluate the impact of strategic communication intervention on long-term interest in R & D among primary care staff in general and registered nurses (RNs) in particular.…”
Section: Introductionmentioning
confidence: 99%
“…The most common reasons for the attrition were parental leave, sick leave, incomplete questionnaires, employees no longer active in primary care (lost to follow-up) and non-responders [ 12 ]. The validity and reliability of the instrument have been published elsewhere [ 14 ]. The questions in the present study focused on background variables (age, sex, profession) and the role of strategic communication in creating R&D awareness.…”
Section: Methodsmentioning
confidence: 99%
“…The choice of forum for dialogue was intended to increase staff self-efficacy in order to encourage PCSMs to assimilate information about R&D and incorporate it in clinical practice. The content of the seminars was adapted to the target group and had a popular science format rather than a purely scientific perspective [ 27 , 34 ]. The intention behind the research bulletin was to disseminate R&D evidence and news relevant to various professional categories with different educational backgrounds.…”
Section: Methodsmentioning
confidence: 99%
“…Strategic communication within the studied staff cohort was partly influenced by these two theories and implemented by three established communication channels: oral, written and digital towards attitudes and work practice for the benefit of the patient. Nevertheless, studies have found that although changes in attitude can be successful, considerable barriers are involved [ 34 ]. However, what is not known is whether the change in attitude can be sustained over a longer period when the adoption process among practitioners has been gradual (implicit attitudes) [ 35 ].…”
Section: Introductionmentioning
confidence: 99%