“…Strategic communication has been defined as “the purposeful use of communication by an organization to fulfill its mission” (Hallahan, Holtzhausen, Van Ruler, Vercic, & Sriramesh, ). This strategy has successfully generated both short‐term and long‐term interest in research as well as a willingness to change work practices based on innovative thinking that will probably benefit evidence‐based practice (EBP) among healthcare personnel (Mortenius, Fridlund, Marklund, Palm, & Baigi, a; Mortenius, Marklund, Palm, Bjorkelund, & Baigi, ).…”