Implementing online store for national brand competing against private label

Amrouche, Nawel; Yan, Ruiliang

doi:10.1016/j.jbusres.2011.04.008

Cited by 71 publications

(29 citation statements)

References 37 publications

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“…Amrouche and Zaccour (2009) introduced an analysis of a shelf-space dependent incentive based on different types of PLs. Amrouche and Yan (2012) examined also the impact of PLs' concepts in introducing an online store for NBs either to counter PLs or to expand the market. Both papers defined the PL's differentiation based on quality differential and cross-price effect.…”

Section: Literaturementioning

confidence: 99%

“…The cross-price effect is summarized in the parameter ψ n (effect of PL's pricing strategy on NB's demand) and ψ s (effect of NB's pricing strategy on PL's demand) as in Amrouche and Yan (2012). We assume that ðψ n ; ψ s Þ A ½0; 1Þ.…”

Section: Impact Of Product Differentiation For the Context Of Nb And Plmentioning

confidence: 99%

“…They could have a higher quality and even a higher price than NBs (up to 10% higher than NBs' price) and are also called "premium price" brands (Kumar and Steenkamp, 2007). Examples of super-premiums are Eating Right and O Organics brands offered by Safeway (Amrouche and Yan, 2012). The former is used for healthful foods and the latter is composed of certified organic items.…”

Section: Impact Of Product Differentiation For the Context Of Nb And Plmentioning

confidence: 99%

See 2 more Smart Citations

Aggressive or partnership strategy: Which choice is better for the national brand?

Amrouche

Yan

2015

International Journal of Production Economics

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Section: Literaturementioning

confidence: 99%

Section: Impact Of Product Differentiation For the Context Of Nb And Plmentioning

confidence: 99%

Section: Impact Of Product Differentiation For the Context Of Nb And Plmentioning

confidence: 99%

See 1 more Smart Citation

Aggressive or partnership strategy: Which choice is better for the national brand?

Amrouche

Yan

2015

International Journal of Production Economics

Self Cite

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“…For example, Kopalle et al [11] mention that the Internet is an interesting field for the battle of private labels and national brands, but do not go deeper. Amrouche and Yan [12] develop a game theory model to describe the decision of a retailer to introduce a private label at both channels, online and offline. Arce-Urriza and Cebollada [13] study competition between private labels and national brands across both the online and the offline channels of a grocery retailer.…”

Section: Introductionmentioning

confidence: 99%

Competition between Private Labels and National Brands in a Multichannel Retailer

Arce‐Urriza¹,

Cebollada²

2017

Advancing Insights on Brand Management

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This chapter analyzes private label and national brand competition across online and offline channels. We analyze competition using three measures: market share, a loyalty index, and what is called in the literature conquesting power (a measure of the ability of a brand to capture nonloyal consumers). We first provide a brief theoretical introduction and literature research about the topic. We also do an empirical analysis using data of a multichannel grocery retailer that sells both its own private label and national brands, through physical stores and an online store. The data include the purchases made by a sample of multichannel consumers. We find that the private label increases, in general, its competitive position in the online channel, compared to the offline channel. However, this result does not hold for all the product categories. We discuss some drivers of this general improvement, as well as potential causes for the differences between categories. We conclude with some recommendations for multichannel retailers and manufacturers.

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“…The results may help luxury brand managers develop a coherent and integrated long-term global strategy, which also takes in country-specific adjustments. Amrouche and Yan (2012) proposed a game-theoretic framework in three contexts of national brand (NB), private label (PL) and NB's manufacturer opening an online store. They reassessed the advantage of introducing the PL and studied the profitability of using an online store.…”

Section: Introductionmentioning

confidence: 99%

A factor analysis to detect factors influencing building national brand

Azad¹,

Hozouri²,

Zarifi³

et al. 2013

msl

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Developing a national brand is one of the most important issues for development of a brand. In this study, we present factor analysis to detect the most important factors in building a national brand. The proposed study uses factor analysis to extract the most influencing factors and the sample size has been chosen from two major auto makers in Iran called Iran Khodro and Saipa. The questionnaire was designed in Likert scale and distributed among 235 experts. Cronbach alpha is calculated as 84%, which is well above the minimum desirable limit of 0.70. The implementation of factor analysis provides six factors including "cultural image of customers", "exciting characteristics", "competitive pricing strategies", "perception image" and "previous perceptions".

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Implementing online store for national brand competing against private label

Cited by 71 publications

References 37 publications

Aggressive or partnership strategy: Which choice is better for the national brand?

Aggressive or partnership strategy: Which choice is better for the national brand?

Competition between Private Labels and National Brands in a Multichannel Retailer

A factor analysis to detect factors influencing building national brand

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